Communications Planner

1 month ago

Hatfield, United Kingdom Affinity Water Full time

Reporting into the Head of Marketing & Communications, the purpose of the Communications Planner role is to develop the overall project strategy, to write and manage briefs, including drafting key messaging and customer benefits. The Communications Planner will coordinate channels and ensure message alignment, specifically developed for each channel.

It's a new role, the focus will be to improve productivity, aligning communications, channel owners and provides clarity across our messaging matrix. You’ll work across many projects from demand management to leaks, smart meters and water saving initiatives.

You’ll plan and create customer communications strategies for Affinity Water to help reach and connect with our target audience.
We’re immensely proud of our brand, our purpose, what we stand for but more importantly how we communicate with our customers

About us

Affinity Water is the UKs largest water-only supplier , providing sustainable, high-quality water to 3.85million customers across the Southeast of England. We are on a mission to redefine the way water companies connect with their customers and communities, and to make better use of water and safeguard the local environment now and in the future.

Principal Accountabilities

This is a key role within our Marketing & Communications team and crucial in helping us to provide strategic rigour, develop message matrices, and craft briefs ensuring integration of the work between creative, channel, message and media. Key outputs include messaging frameworks, annual plans, comms tasks and tactical briefs.

The Communications Planner is responsible for understanding our opportunities to connect with our customers throughout several customer journeys and within the wider marketing funnel. The Communications Planner will use this knowledge to formulate a media/messaging strategy that is given to the channel owners and wider communications teams, to implement and to further inform creative partners, the internal brand and content team or channel owners about specific messaging opportunities throughout the funnel.

Ultimately, we need someone that gets how communications planning and media works. Somebody that’s digitally fluent but not too myopic. The right person will get how digital media fits into a broader communications framework and will be equally comfortable talking about and planning traditional media, too.

Typically, you’ll be responsible for:

Managing the creation and delivery of communications briefs, campaigns and messaging. Work with channels managers to tailor key messages to specific channels. Co-manage the annual planning and support the development of content calendars with other managers. Build and maintain solid partnerships with internal stakeholders to better develop, coordinate, direct, and facilitate strategic communications designed to meet our business goals. Be responsible for presenting, defending and selling overarching messaging and strategy to senior stakeholders. Understand customer journey maps highlighting where key messages should be developed. Collaborate closely to create the strategy for campaigns, designing the most engaging content and campaign ideas. To apply processes to communication to ensure there is constant development, progress and effective ways of working with channel owners as well as customer communications teams. Function as a liaison between channel owners, wider marketing & Communications team as well as on occasion to externally agency partners. Undertake special projects and tasks when asked to and provide updates of briefs in the pipeline. Support and promote wider marketing campaigns across all customer journeys. Act as a subject matter expert on our customer strategy across the different projects, campaigns and initiatives, providing guidance and support to internal teams as needed. You’ll also be required to be part of our fast-fire reactive crisis comms team on standby out of hours, working on a rota basis. With water being a 24/7 utility, we operate an emergency service which can result in water supply incidents particularly during hot weather spells and winter freeze and thaws. Experience and skills required  5 years working customer communications, with expertise in customer databases, copywriting and personalisation tools. Extensive hands-on experience of creating and delivering communications briefs and annual plans.  Possess strong working knowledge of the strategic strengths and weaknesses of all media channels Previous experience in crafting marketing strategies and developing customer message matrices, owning the customer communications narrative. Deep understanding of segmenting, targeting, and working with customer data. Excellent communication and writing skills to be able to convey ideas succinctly, Skilled copywriter, as well as solid prioritisation and time management skills. Possess an understanding of performance metrics at each stage of the funnel and how to apply them to maximise campaign planning opportunities.

Benefits:

Salary: £50-55,000 per annum dependant on experience Hours of work: 37 Learning and development opportunities, including mentoring and a range of formal courses and open learning resources. Entry into the company annual bonus scheme. Annual leave from 26 days rising with length of service, and the option to purchase up to 5 extra days. A ‘Celebration Day’ in addition to public holidays that people can use to celebrate a religious festival or other occasion that is important to them. A generous 'double match pension scheme' that doubles the contributions you make (company contribution capped at 12%) We offer a range of family benefits including enhanced Maternity, Adoption, Paternity, Shared Parental Leave, Fertility Support Leave and up to 5 full or 10 half days of paid Carers Leave. Menopause policy and Reasonable Adjustment policy to help everyone perform at their best. Access to our Wellbeing Centre with support for looking after your physical and mental health. Discounts at a Range of Retail Outlets and on Dental and Medical Insurance through our Tap4Perks scheme. Up to 4 Affinity days a year to volunteer in the community. Life Assurance. Disability Confident

If you need anyreasonable adjustments and would like to apply in a different format, please dolet us know.

Affinity Water recognises the benefitsof greater diversity in our workforce to better reflect the communities weserve. We are committed to building a more inclusive culture where every memberof our workforce can thrive.

You can find out what it’s like to workat Affinity Water through our career site where our colleagues share their careerdevelopment stories and you can get a feel for our company culture.

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