Principal Analyst

Found in: Talent UK C2 - 2 weeks ago

London, United Kingdom Tripadvisor Full time
About Viator Viator, a Tripadvisor company, is the leading marketplace for travel experiences. We believe that making memories is what travel is all about. And with 300,000+ travel experiences to explore—everything from simple tours to extreme adventures (and all the niche, interesting stuff in between)—making memories that will last a lifetime has never been easier. With industry- leading flexibility and last-minute availability, it's never too late to make any day extraordinary. Viator. One app, 300,000+ travel experiences you’ll remember.

What we do in Data Science: 

At Viator, the only thing we love more than travel is data. We slice it, we dice it, and we use it to empower our decision-making. In fact, most would be surprised at just how many people in our office can write their own SQL queries. 

The Viator Analytics Team is seeking a Principal Analyst for SEM and Display Analytics who has the analytical and leadership skills, as well as, business experience to support numerous end-users from an analytics and measurement perspective, driving out insight to influence valuable change; and is looking to join a fast-growing all-star team dedicated to providing the highest quality data-driven insights.

What you’ll do:

We are seeking a Principal Analyst - SEM and Display, who has the analytical skills and business knowledge to support our SEM and Display analytics. We are looking to join a fast-growing world-class team dedicated to providing the highest quality data-driven insights.

While reporting to Analytics, the Principal Analyst - SEM and Display will be responsible for supporting the Paid traffic team with their analytical needs, data investigations and large-scale projects. You will:

Lead paid traffic analysis focused on developing the capability to translate data into actionable insights that will improve performance.

Develop and maintain a reporting suite measuring KPIs for SEM/paid traffic. 

Identify new SEM/paid traffic opportunities by generating site-level insights.

Provide timely insights and analytical support to different internal stakeholders to support effective business decision-making.

Lead on the measurement of testing analysis to provide insights of true business impact, using deep dive to understand the results.

Proactively seek out opportunities hidden in our or industry data. Articulate your findings into suggested actions for the performance marketing and/or other teams.

Provide a vital link in the strategy-execution-analysis chain to ensure we move quickly and stay ahead. 

Assist with ad hoc queries and provide analytical support to our fast-growing business as it evolves. 

Develop exceptional relationships with stakeholders and within the team to ensure all workstreams and projects are delivered to the strategic needs and objectives.

Create concepts and justify business case analyses to improve paid traffic and commercial metrics.

Work with 3rd party providers and agencies to access and implement any necessary tools and tracking methods when not available in-house.

What are we looking for? 

7+ years in an analytical role with experience in an international matrix environment, ideally at a fast-paced e-commerce company, ideally in SEM and Display Analytics.

Bachelor's Degree in an analytical field (math, economics, engineering, statistics, etc), Master’s Degree a plus.

Expertise in paid traffic tactics (e.g. SEM, Paid Social & Retargeting, display prospecting, App Marketing, Brand marketing / upper funnel traffic, etc.)Proactive, not reactive, with the ability to work independently in a fast-paced environment

Self-motivated problem solver who thinks both strategically and analytically, with the ability to work independently in a fast-paced environment

Stakeholder management, strong organization, communication and interpersonal skills. 

Top performer with a proven track record of success.

A healthy passion for data and its ability to tell a story.

Statistical mindset with experience in testing methodology.

Strong analytical, conceptual and problem-solving skills with the ability to work under pressure and tight deadlines.

Ability to turn large data sets into well-articulated arguments for change.

Unwavering attention to detail.

You live in Excel, a SQL client, R/Python, Tableau and a few other valuable tools of the data trade.

Ability to take in loose requirements, ask smart questions, and produce high-quality actionable insights.

Confident with learning new tools, technologies, and methodologies.

A start-up mentality, roll your sleeves up and get things done.

Perks of Working at Viator Competitive compensation packages (routinely benchmarked against the latest industry data), including base salary, annual bonus, and equity. “Work your way” with flexibility to suit your lifestyle. Viator takes a remote-friendly approach to collaboration across a worldwide team, with the option to join on-site as often as you’d like. Flexible schedule. Work-life balance is ingrained in our culture by design. Trust and accountability make it work. Donation matching. Give back? Give more We match qualifying charitable donations annually. Tuition assistance. Want to level up your career? We love to hear it Receive annual support for qualified programs. Lifestyle benefit. An annual benefit to spend on yourself. Use it on travel, wellness, or whatever suits you. Travel perks. We believe that travel is employee development, so we provide discounts and more. Employee assistance program. We’re here for you with resources and programs to help you through life’s challenges. Health benefits. We offer great coverage and competitive premiums. Our Values We aspire to lead. Tap into your talent, ambition, and knowledge to bring us – and you – to new heights. We’re relentlessly curious. We push beyond the usual, the known, the “that’s just how it’s done.” We’re better together. We learn from, accept, respect, support, and value one another– and are creating something remarkable in the process. We serve our customers, always. We listen, question, respond, and strive for wow moments. We strive for better, not perfect. We won’t get it right the first time – or every time. We’ll provide a safe environment in which to make mistakes, iterate, improve, and grow. Our workplace is for everyone, as is our people powered platform. At Tripadvisor, we want you to bring your unique identities, abilities, and experiences, so we can collectively revolutionize travel and together find the good out there.

If you need a reasonable accommodation or support during the application or the recruiting process due to a medical condition or disability, please reach out to your individual recruiter or send an email to and let us know the nature of your request. Please include the job requisition number in your message.

#Viator

#LI-Remote

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