Digital Account Director, Media
3 weeks ago
Clients
Clarins & MyBlend: Dive into the captivating world of renowned skincare giant, Clarins, and its luxurious sister brand, MyBlend. Lead dynamic campaigns for a diverse range of products, from women's skincare to nutri-cosmetics, shaping the beauty regimes of trendsetters worldwide.
Rail Delivery Group (RDG): Take on the exciting challenge of revitalising rail travel with RDG, entrusted by the Department for Transport to inspire the British public. Craft innovative campaigns leveraging influencers and cutting-edge platforms to reconnect communities and showcase the joys of rail journeys.
Key Responsibilities:
- Seamlessly integrate digital strategies across all channels, fostering collaboration among teams.
- Utilise digital insights to optimise audience-centric planning and enhance targeting effectiveness.
- Ensure comprehensive consideration of digital touchpoints, driving holistic campaign responses.
- Identify cross-channel synergies and spearhead test-and-learn initiatives to maximise campaign impact.
- Collaborate closely with activation teams to deliver exceptional day-to-day output and client communication.
- Communicate campaign KPIs, business outcomes, and pricing commitments, fostering client alignment.
- Stay informed on emerging technologies, recommending innovative solutions for enhanced media effectiveness.
Qualifications
- Expertise in digital channels including display, video, social, digital OOH, and performance marketing.
- Extensive media planning experience, capable of orchestrating digital plans across multiple clients.
- Proficient in driving revenue growth and advising on strategic opportunities.
- Well-versed in new technologies, with a knack for recommending impactful solutions.
- Previous experience at Account Director level or equivalent in a media agency.
Additional Information
Publicis Groupe operates a hybrid working pattern with employees being office-based on Mondays and two other days during the working week.
If you have any adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.
#LI-Hybrid
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