Regional Digital and Omnichannel Manager

1 month ago

Harefield, United Kingdom Norgine Full time

Want a 3D Career? Join Norgine.

At Norgine, our colleagues Dare themselves to be different and try new things, Drive to achieve their goals and beyond, and Develop themselves and their community.

We call it the 3D career at Norgine and it offers you a fully-rounded experience with no limits.

Bring everything about yourself that you’re proud of, whether that’s your passion for making a difference, focus on others’ well-being, or intellectual curiosity to unleash in a fast-paced environment and supportive community.

In return, get a sense of belonging, a long-term career with ongoing development and upskilling, and a company that cares about people’s wellness as much as you do.

Because at Norgine, we transform lives with innovative healthcare solutions.

We have an exciting opportunity for a Regional Digital and Omnichannel Manager to join Norgine.

The person holding this position will report to Digital and Omnichannel (Rx) Director.

As part of the newly formed Rx Digital and Omnichannel team (part of Commercial Operations), the Regional Digital and Omnichannel Manager will play a pivotal role in accelerating the Rx business transformation towards customer-focused, omnichannel enabled execution. The Regional Digital and Omnichannel Manager will lead omnichannel design and implementation across the region (mainly UK, France-BeneLux, Nordics, Iberia and Italy), with a focus on business impact, advising and supporting cross-functional brand teams, aligning strategies and enhancing local capabilities.

Reporting to the Global Digital and Omnichannel Director, with a dotted line to the heads of commercial for the region (specialty care and paediatric oncology), the Regional Digital and Omnichannel Manager will collaborate with local and global functions and vendors to enable omnichannel capabilities increase across the region, aligned to local business and brand needs.

If you want a multi-dimensional 3D career in a leading healthcare organisation, join us.

Requirements

• Contribute to the development and ongoing optimisation of the global digital / omnichannel strategy and roadmap, ensuring regional/local needs are continually captured and incorporated into the Global plan

• Support the planning and rollout of omnichannel capabilities (inc. training, platforms, processes) across the region, partnering with cross-functional stakeholders to embed omnichannel strategy and projects into Country BU plans

• Aligned to the plan, lead the scoping and implementation of omnichannel engagement projects within the region, partnering with brand teams to prioritise tactics against business and customer needs.

• Map and maintaining customer journeys to continually identify opportunities for enhancing customer engagement. Engage Medical Affairs and Sales teams to ensure all customer touchpoints are integrated into proposed omnichannel journeys.

• Provide strategic and tactical advice to brand teams, providing recommendations for omnichannel activities aligned to brand customer segmentation and customer journeys. Ensure digital activities are optimally incorporated into brand engagement plans and support with associated planning, costing and measurement development

• Support local brand teams with campaign execution, providing guidance throughout, including content development, collaborating with local regulatory teams, and supporting with external vendor engagement

• Utilize analytics tools to track engagement metrics, interpret data, and generate actionable insights for brand teams to support continuous improvement in customer engagement efforts

• Ensure consistency in omnichannel campaign planning, execution and measurement across the region. Ensure best practices are captured and shared and be a strong voice for continued omnichannel evolution across the region

• Support the upskilling of colleagues across the region; providing guidance on digital/omnichannel best practices, offering insights on customer needs and preferences, and offering solutions to brand and country BU customer engagement challenges.

• Ensure that all digital engagement activities adhere to local pharmaceutical regulations and ethical marketing practices, whilst working with medical and compliance teams to explore new and innovative ways of working to challenge the norm in a compliant way.

Skills

• Excellent communication, change management and presentation skills with the capability to listen and influence stakeholders at all levels.

• A customer-focused mindset in building strategy and tactics; understands unique customer preferences for omnichannel execution

• Stong understanding of best practice for “core” digital channels including websites, email, and marketing automation.

• Ability to adapt to changing situations and to react quickly to needs of the organisation, brand teams or other key stakeholders

• A strong strategic thinker who can quickly grasp brand challenges and apply skills and knowledge in a simple, compelling fashion

• Innovative and inquisitive nature to ask questions, offer bold ideas and challenge the status quo

• Strong commercial acumen with a result orientated mindset

• Ability to operate and influence at a local and global level in a matrix organisation

• Ability to operate independently in a matrix environment

• Very good written and spoken English

• Very good knowledge of MS Office

Experience

• Bachelor’s degree in Marketing, Communications, or a related field; Master’s degree preferred

• 5+ years’ experience of working in a pharmaceutical/med-tech or similar industry marketing role

OR

• 5+ years’ experience working within a marketing agency in a client-facing consultative role

• Experience in leading projects: driving projects forward with collaboration of key stakeholders, seeking for solutions to overcome hurdles and proactively share best practices

• Proven subject matter expertise within multichannel/omnichannel and its application within a Commercial Marketing function. Experienced in the development and execution of campaigns across personal and non-personal promotional channels, including scoping, development, approvals and ongoing optimisation of projects

Benefits

Our benefits may vary per location. Please liaise with the Norgine TA representative to obtain more information.

Sound good? Find out more about the career you’ll have with Norgine, then apply here.

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