Senior Marketing Manager

4 weeks ago

London, United Kingdom Climate Action Full time

About the role:

We are currently recruiting for a Senior Marketing Manager to join the Climate Action events team to contribute to the companies exciting growth and success by planning and executing marketing activities  

We are looking for a commercially astute and tenacious Senior Marketing Manager who can demonstrate a proven track record in marketing B2B conferences and events ideally with direct experience in marketing automation and digital. You will have a confident approach to working in a fast paced environment and passion for marketing. A deep understanding of climate change policy and sustainability is advantageous.    

 

We are seeking an individual who has a minimum of 10 years professional experience, with at least 5 years specifically in a senior B2B event marketing role within a commercial of exhibition company. This experience should include managing a team of marketers and developing, managing, and implementing marketing strategies and campaigns.


Main duties and responsibilities include but not limited to:

o Comprehensive (360) event marketing capabilities, including but not limited to:

o Digital Campaign Management: Setting up and managing digital paid campaigns.

o Email Marketing: Execute email marketing strategies, including copywriting.

o Lead and Demand Generation: Driving lead and demand generation initiatives.

o Marketing Automation: Implement and manage marketing automations and workflows.

o Social Media Strategy: Develop and manage social media strategies.

o Database Management: Managing and maintaining marketing databases.

o Performance Reporting: Produce analytical and detailed reports on marketing performance.

o Marketing content creation and management including Copy writing and creative briefs

o Devise PR strategy whether internal or external and oversee the execution 

o Support and develop junior members of the marketing team through training and KPIs

Requirements

The successful applicant will have the following qualities:

    • A passion for sustainability and environmental issues 
    • An agile approach to working where you are able review results and adjust plans as you go to optimise results 
    • Excellent project and time management, organisation and stakeholder management skills with the ability to work on your own initiative 
    • Analytical skills with a strong attention to detail  
    • Superb work ethic with a passion and enthusiasm for conceptualising, delivering and growing marketing strategies 
    • Strong digital marketing skills plus an understanding of commercial content marketing. 
    • Highly creative approach to maximise small marketing budgets for maximum results 
    • Knowledge and desire to demonstrate commercial results from marketing automation  
    • Confident communication and influencing skills; especially on the telephone, to secure agreements with key partners globally 
    • A strong understanding of social media channels (particularly Twitter and LinkedIn) and strategies and ability to leverage them effectively and commercially 
    • Working knowledge and practical application of marketing awareness and other digital tools such as Tweet deck, Google Analytics, Adwords

Benefits

What we offer:

  • Hybrid working arrangement between our WeWork offices in Victoria and remote with three days working in our office weekly 
  • Generous and achievable bonus scheme 
  • WeWork wellbeing benefits such as yoga sessions and meditation 
  • Barista, community bar, table tennis, showers, and ability to bring your pet to work
  • Opportunity to attend COP in Baku, Azerbaijan and work with globally recognised sustainability and climate leaders 
  • Join a rapidly growing, mission-led company, making a positive impact on our planet 

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