Paid Media Executive
4 weeks ago
Your Role
and What You'll Be DoingYour role as a Paid Media Executive you will lead the planning, execution, and optimisation of paid media campaigns across multiple digital platforms. You will drive lead generation and brand awareness within the Personal Injury (PI) and Medical Negligence (Med Neg) sectors. Your expertise in paid media, combined with a deep understanding of the legal industry, will be crucial in achieving business goals. You will also collaborate with our paid media agency to ensure campaigns are executed effectively and aligned with performance targets.
Key Responsibilities:
Campaign Management: Plan, execute, and optimise paid media campaigns on Google Ads, Bing Ads, Facebook, LinkedIn, and other platforms. Strategy Development: Develop paid media strategies that meet business objectives and resonate with PI and Med Neg audiences. Keyword Research: Perform keyword research to identify high-value search terms that boost relevant traffic and conversions. Ad Copy and Creative: Craft compelling ad copy and creative assets to engage and convert the target audience. Budget Management: Allocate budgets strategically to maximise ROI and meet campaign goals. Performance Analysis: Monitor campaign performance, providing regular reports and insights using tools such as Google Analytics. A/B Testing: Conduct A/B testing to optimise creatives, landing pages, and campaign performance. Compliance: Ensure all campaigns adhere to legal industry regulations and advertising standards. Collaboration: Work closely with content, SEO, and social media teams to deliver integrated marketing campaigns. Agency Coordination: Manage relationships with our paid media agency, ensuring campaigns are optimised and targets are met. Trading Updates & Forecasts: Provide regular updates and forecasts to stakeholders, ensuring alignment with business goals. Continuous Improvement: Stay updated on paid media trends and apply new insights to improve campaign performance. About You Degree in Marketing, Business, Communications, or a related field. Proven experience managing paid media campaigns, ideally within the legal industry. Proficiency in paid media platforms (Google Ads, Bing Ads, Facebook Ads Manager, LinkedIn Campaign Manager) and analytics tools (Google Analytics, SEMrush). Strong analytical skills with the ability to generate actionable insights. Excellent communication skills, both verbal and written. Strong organisational skills with an ability to manage multiple projects simultaneously. Experience in agency management and reporting on trading updates and forecasts. Knowledge of the PI and Med Neg sectors, including their unique challenges and opportunities. Our Benefits - What We Can Offer You 25 days holidays as standard plus bank holidays - You can ‘buy’ up to 35hrs of extra holiday too. Generous and flexible pension schemes. Volunteering days – Two days of volunteering every year for a cause of your choice (fully paid) Westfield Health membership, offering refunds on medical services alongside our Aviva Digital GP services.We also offer a wide range of well-being initiatives to encourage positive mental health both in and out of the workplace and to make sure you’re fully supported. This includes our Flexible by Choice programme which gives our colleagues more choice over a hybrid way of working subject to role, team and client requirements.
We have been ranked in the Best Workplaces for Wellbeing for Large Organisations for 2024
Our responsible business programmes are fundamental to who we are and our purpose. We’re committed to being a diverse and inclusive workplace where our colleagues can flourish, and we have established a number of inclusion network groups across our business to support this aim.
Our commitment to Social Responsibility, community investment activity and tackling climate change is a fundamental part of who we are. It’s made up of four strands: Our People, Our Community, Our Environment and Our Pro Bono.
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