Paid Media Lead

3 weeks ago


Birmingham, Birmingham, United Kingdom Irwin Mitchell Full time

Your New Role:

Senior Paid Media Executive

We are seeking an experienced Senior Paid Media Executive to lead the planning, execution, and optimization of paid media campaigns across multiple digital platforms. This role is ideal for someone with a strong background in paid media, combined with a deep understanding of the legal industry.

Key Responsibilities:

  • Campaign Planning and Execution: Develop and execute paid media strategies that meet business objectives and resonate with Personal Injury and Medical Negligence audiences.
  • Media Buying and Optimization: Plan, execute, and optimize paid media campaigns on Google Ads, Bing Ads, Facebook, LinkedIn, and other platforms.
  • Performance Analysis and Reporting: Monitor campaign performance, providing regular reports and insights using tools such as Google Analytics.
  • Agency Collaboration: Work closely with our paid media agency to ensure campaigns are executed effectively and aligned with performance targets.
  • Content Creation and Review: Collaborate with content teams to develop compelling ad copy and creative assets that engage and convert target audiences.
  • Budget Management: Allocate budgets strategically to maximize ROI and meet campaign goals.
  • Compliance and Regulatory: Ensure all campaigns adhere to legal industry regulations and advertising standards.

About You:

  • Experience: Proven experience managing paid media campaigns, ideally within the legal industry.
  • Skills: Proficiency in paid media platforms (Google Ads, Bing Ads, Facebook Ads Manager, LinkedIn Campaign Manager) and analytics tools (Google Analytics, SEMrush).
  • Education: Degree in Marketing, Business, Communications, or a related field.

Our Commitment to You:

  • Flexible Working: We offer a Flexible by Choice programme, giving you more choice over a hybrid way of working subject to role, team, and client requirements.
  • Wellness Initiatives: We offer a wide range of well-being initiatives to encourage positive mental health both in and out of the workplace.
  • Diversity and Inclusion: We are committed to being a diverse and inclusive workplace where our colleagues can flourish.

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