Paid Media Executive
4 months ago
As a Paid Media Executive, you’ll support the implementation and management of our paid media campaigns. You’ll provide valuable input to enhance performance and help achieve our ambitious performance targets:
1. Assist the Head of Growth in implementing and executing paid media across various digital platforms;
- 2. Manage and optimize paid advertising campaigns - primarily digital channels - Google Ads, Meta, LinkedIn, Bing. Above the line activity if required;
- 3. Conduct keyword research, audience analysis, and competitor research to support campaign targeting and optimization efforts;
- 4. Monitor campaign performance metrics, such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS), CPA / CPL;
- 5. Assist in budget management to ensure efficient allocation of funds while maximizing ROI;
- 6. Collaborate with the creative and wider marketing teams to develop engaging ad creatives, effective ad-copy and messaging - and compelling landing pages;
- 7. Participate in A/B testing initiatives to identify high-performing ad variations and improve campaign performance.
- 8. Create audiences from HubSpot CRM, and see which ads are generating enquiries across various ad platforms. Use Hubspot to help report on and optimise ad platforms across the customer lifecycle;
- 9. Report and inform Head of Growth and marketing team of ad performance including enquiries (leads), consultations (converted leads), cost per leads, conversion rate from ads through enquiry, CTR, impression share etc;-
About you
- You’re probably a Paid Media Executive, Growth Executive or Digital Marketer. You’re well versed in Google Ads, Google Display Network, Meta - and potentially other ad platforms.
- You have a track record of driving user acquisition and leads. You’re at the forefront of advertising platforms, with experience of building paid media strategies.
- You’re data literate and comfortable managing significant budgets. You are confident in directing budgets based on business needs and evolving performance across multiple ad platforms.
- You have good project management/organisation skills, have great communication skills with the ability to quickly process information and be confident in influencing a range of internal stakeholders.
- You may not understand or have experience in fertility treatments and IVF but will have an interest in developing your understanding of the industry.
- The following skills are a bonus:
- Google Analytics / Ga4, Tag Manager, Content Stack, Segment
Location/Benefits:
- This is a remote role however you need to be comfortable with traveling as you’ll need to visit our clinics, and we have in person team meetings once a month.
- In a company where hard work and great results are recognised, you can look forward to a supportive culture of collaboration where your contribution is valued.- Salary of up to £35,000 (depending on experience).
- 33 Days annual leave (inc. public holidays)
- Pension scheme
- Life insurance
- A range of other benefits including retail discounts, a wellbeing hub, holiday trading.
About us
- We’re Care Fertility, the largest private provider of IVF and fertility treatment in the UK.
- We draw on the knowledge of our wider team of over 600 dedicated doctors, embryologists, nurses and support teams who all work together to ensure our patients get the very best fertility treatment.
- We are leading the future of fertility healthcare and we help our patients through the most innovative science supported by exceptional and intuitive digital experience.
- We don’t just care, we are Care.
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