Dir, EMEA Marketing

3 weeks ago

London, United Kingdom 15501 WMIL Wellington Management International Ltd Full time

About the Role

The Company

Tracing our roots to 1928, Wellington Management Company, LLP is one of the world’s largest independent investment management firms. With around US$1 trillion in assets under management, we serve as a trusted adviser to institutional clients and financial intermediaries in over 50 countries. Our innovative investment solutions are built on the strength of proprietary, independent research and span nearly all segments of the global capital markets, including equity, fixed income, multi-asset, and alternative strategies. As a private partnership whose sole business is investment management, our long-term views and interests are aligned with those of our clients. We are committed to attracting a talented and diverse workforce, and to fostering an open, collaborative culture of inclusivity because we believe multiple perspectives lead to more informed investment and business decisions. As an Equal Opportunity Employer, we welcome people with diverse life experiences, fresh ideas, and specialized subject-matter expertise.

The Position

The Director of EMEA/Wealth Marketing is responsible for leading the firm’s marketing efforts in EMEA and is a member of and key contributor to the global marketing leadership team and the broader Client Group. This role will report to the Global Head of Marketing, based in Boston. This individual will lead the team responsible for the development, direction, execution, and measurement of the marketing strategy in the region. They will also lead the supporting programs that position and promote the firm’s reputation, brand, investment capabilities and products/funds in EMEA. You will serve as a strategic thought partner to the business and will partner closely with key stakeholders including sales/relationship management, product management, fund sponsor organizations, compliance, and investment teams.

The candidate is expected to bring extensive regional knowledge and experience of working with different client types, in particular the wealth/advisory audience and investment funds/strategies across all major asset classes. Extensive experience and knowledge in working across the main marketing disciplines is also key to ensure correct fund positioning for advisers in different countries. This includes digital marketing, events, campaign management, content development, PR and market/client insights. This role requires the ability to establish strong and collaborative working relationships across functions and geographies as well as to lead, manage, and inspire marketing colleagues in London, Frankfurt, Milan and Madrid.

Key responsibilities include:

Inspiring leadership of EMEA marketing team including team members in different countries and direct and indirect reports

Ongoing team development and mentoring to ensure that the team remain motivated and challenged

Development and execution of regional marketing strategy, integrated marketing programs, campaigns that are aligned to commercial priorities and Client Group objectives

Budget setting and management, ensuring that it is aligned to EMEA and firm priorities

Ongoing monitoring and optimisation of marketing activity to ensure that activities are effective, efficient, and demonstrate business impact

Providing regular updates and communications on marketing progress, impact, and lessons learned to key stakeholders

Build strong and collaborative relationships with EMEA Client Group and product/investment teams

Qualifications

The ideal candidate will possess the following qualifications:

Extensive marketing experience in EMEA within the asset management industry across intermediary and institutional audiences including deep knowledge of the EMEA wealth audience; insights into market trends and competitive landscape

Expertise in EMEA asset management industry including regulatory and legislative landscape, knowledge of UCITS, AIFs and local fund ranges marketing rules across, and a strong understanding of financial promotions rules particularly within MiFID territories

Strong investment acumen and familiarity with all asset classes

Creative marketer who stays abreast of evolving practices inside and outside the industry including expertise in digital marketing and marketing technology platforms

Brings a commercial mindset; quickly focuses on activities will have the greatest impact on the business in a fast-paced environment

Player/coach mindset; flexible and hands-on marketing leader comfortable rolling up his/her sleeves and operating within budget and resource constraints

Demonstrated track record of influencing a variety of stakeholders across all levels and parts of the business and driving innovative change with tangible business benefits

Intellectually curious with an entrepreneurial mindset 

Proven track record of hiring, mentoring, and retaining world-class marketing talent and creating an inclusive culture

Collaborative team player with strong interpersonal skills able to work effectively with global marketing function and cross-functionally

Data-driven approach; strong budget management and marketing measurement skills

Multiple language speaker a plus

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