Director, Growth Marketing
3 weeks ago
Description
Director, Growth Marketing – EMEA Nasuni is seeking an energetic and collaborative Marketing leader to take our marketing efforts in EMEA to the next level. A member of the Revenue Marketing organization, this individual will lead a small team and play a key role in partnering with sales to build pipeline for the region. If you’re a results-oriented self-starter that enjoys working within a team to drive impact at a high growth company, this role is for you. Roles and Responsibilities: Leveraging data and insights, create the marketing strategy for EMEA that meets quarterly pipeline and revenue goals for the region; identify and track KPIs and participate in business reviews with leadership. Creating the in-region marketing programs that deliver on the regions pipeline goals; create and monitor KPIs to ensure the programs deliver on won business for the EMEA region. Relentlessly track campaign performance and pacing to goals; constantly test program performance and apply learnings to future campaigns. Managing to budget, develop and implement the right channel to mix – to include inbound campaigns, digital programs, and events - to attract new prospects that result in won business for the region. Partner with the global marketing team to implement global initiatives, gain efficiencies and leverage centralized programs such as nurture; regionally nuance where appropriate. Create and implement bespoke programming to address the unique needs of the EMEA; partner with global marketing on content & creative needs and / or leverage agencies staying within brand guidelines. Monitor target accounts for engagement for signals they are “in market”; partner with sales on outbound programs. Collaborate with global customer marketing team to maximize awareness of in-region customer success stories as well as identify gaps where new assets are needed in relevant regions/verticals. Partner with the SDR organization; accurately forecast inbound leads and adjust programming to ensure met goals; ensure SLAs are met and monitor conversion rates. Manage and coach a team of two that are tasked with event and digital programs creation. Develop a deep understanding of the EMEA market and be the voice of EMEA to bring learnings to the global marketing team. Embed yourself in the sales team, thoroughly understanding sales goals and KPIs. Required Skills 8-12years in marketing role at a B2B technology company; experience working at Global organizations required. Intimate knowledge of inbound demand generation funnel metrics; passion for managing to the numbers. Desire to learn Nasuni products, value prop and pitch. Comfortable working with martech to include marketing automation, project management tools and analytics. Five years of experience mentoring and managing marketing talent; managing togoals and KPIs. Hands on experience with ABM platforms (such as 6sense or DemandBase); ability to align with sales on target account treatments in region and manage outbound initiatives & SLAs. Experience working with channel partners – developing relationships with marketing peers at Channel orgs and partnering on marketing activity where appropriate. A natural collaborator, naturally curious, always learning. About Nasuni? Nasuni is the leading hybrid cloud storage solution that powers business growth with effortless scalability, built-in security, and fast edge performance using a unique cloud-native architecture. The Nasuni File Data Platform delivers operational excellence by consolidating NAS and backup, eliminating data silos, and making management easy and flexible without changes to apps or workflows. Its built-in security offers proactive defense and rapid recovery, lowering organization’s risk from the detrimental effects of ransomware attacks and other disasters. Synchronized access to file data everywhere ensures user productivity by supporting remote and hybrid work. Why work at Nasuni? As part of our commitment to your well-being, we are pleased to offer comprehensive benefits packages to employees across the UK. Benefits packages generally include: 25 days of PTO for full-time employees plus 10 holidays Incentive stock options Robust, company-paid private Medical and Dental benefit plans An Employee Assistance Program to help with life’s difficulties and stressors Substantial Death In Service and Income Protection (disability) insurance Pension Plan with company match with salary exchange option Generous employee referral bonuses Professional development resources “Nasuni Cares” volunteer opportunities Brand new, modern office space with great, public transit-accessible location in Paddington with lounge, bike storage, phone booths, café, rooftop terrace, lockers, kitchens and break-out spaces Great team culture and social activities Best in class employee onboarding and training Professional development resources-
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