VP of Product Marketing
3 weeks ago
The role
- what you will doAs VP of Product Marketing at Dext, you'll drive our product strategy, positioning, and market impact. Reporting to the CMO, you'll shape and execute marketing strategies to boost product adoption, revenue growth, and customer retention.
Leading a skilled product marketing team, you'll develop compelling messaging, drive go-to-market plans, and work closely across teams to ensure seamless alignment with product, sales, and marketing. Your role will be essential in conducting market research, analyzing trends, and using insights to keep Dext products customer-focused and market-leading.
Key responsibilities:
Strategic Product Marketing - Lead strategies that increase adoption, growth, and market share. Team Leadership - Mentor a talented team to ensure alignment and excellence. Market Insights - Use research to shape messaging and keep Dext ahead of trends. Cross-Functional Alignment - Collaborate across teams to support unified initiatives. Go-to-Market Strategy - Plan and execute high-impact product launches. Content & Messaging - Craft impactful messaging and enablement materials that resonate with customers. Performance Tracking - Measure effectiveness and drive ongoing improvements.Be a key player in defining Dext’s success by creating and leading product marketing that moves the needle
Requirements
A minimum of 10 years in product marketing, with at least 5 years in a leadership role Proven success in driving revenue and customer growth through effective product marketing Experience in B2B software or technology sectors Solid understanding of product lifecycle management and development processes Strong background in market research and competitive analysis Excellent presentation and public speaking abilities Ideally experience in the accountancy software industry, or wider fintechBenefits
What you’ll be part of - our values, culture, and behaviours
We are a fast-paced, ambitious FinTech organisation backed by Private Equity (HgCapital). Despite our scale, we maintain the agility of a start-up. Our values guide everything we do
Be Brave – Everyone has a voice and the opportunity to challenge the status quo. Be Exceptional – We strive for excellence in everything we do. Be Together – We succeed as a team, and individual success is inseparable from team success.Our behaviours practically express our values, shaping how we live and work at Dext. They guide our actions, influencing how we communicate, collaborate, and support one another. These behaviours are: Be Diverse, be Courageous, be Considerate, be Transparent, be Focused, be Accountable, and above all, be Dexterous
What we will give you - the perks:
Competitive salary; Flexible working arrangements; 25 days off plus bank holidays, volunteering days, summer hours, and a day off the week of your birthday; Employer-paid private medical insurance and health cash plan (Medicash); Cycle to work scheme; Access to LinkedIn Learning and learning hours (three hours every two-week that you can block in your calendar to focus on learning and development); Payroll giving; Mental health support through Help@Hand. More info about our benefits and more-
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