VP Marketing

17 hours ago

London, United Kingdom EMR Marketing Recruitment Full time

A global financial services provider is seeking a VP Marketing & Comms to design and implement a marketing strategy for the UK and Europe. You'll work with the wider marketing team based in Asia and be the UK & European point of contact for anything marketing related.ResponsibilitiesCreate and implement marketing plans for business lines and provide quality marketing solutions to meet different business needs. Develop integrated B2B marketing campaigns to drive leads, product and brand awareness. Campaigns may include events, PR, content creation, paid social & producing marketing toolkits to support internally. Design a content strategy and editorial calendar to create multifunctional content.Drive innovation in marketing techniques and approaches.Translate sales objectives into marketing objectives and develop project plans for marketing support.Lead cross-functional project management, including communications.Identify internal and external resources for strategic account marketing execution.Execute marketing programmes on behalf of sales.Oversee and manage agency relationships for Europe. Manage assigned marketing budget and ROI. Track campaign and marketing performance. Collaborate with the Media & Internal Communications team in Asia and build content for the UK & European market.Ensure all brand guidelines and identity are kept across the lines of businesses and touch points. RequirementsB2B financial services experience in marketing and communication in financial services is essential. Significant event marketing and digital marketing experience with demonstrable evidence of business partnering activities across multiple stakeholders. Experience in digital advertising (programmatic, retargeting, video and social), social content marketing and marketing automation tools (e.g. Pardot), digital tagging and analytics (e.g. Google Analytics, Firebase and/or Google Data Studio). Excellent written and verbal communications skills; bilingual with proficiency in English.Metric-driven mindset, able to analyse marketing/digital data and derive actionable insights. Willingness and flexibility to travel.Willingness to learn and grow with the team and the company. UK experience is essential.No sponsorship will be given.80-90,000 + Bonus + Benefits3-days in the officeCity based offices

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