VP Marketing

3 days ago

London, United Kingdom EMR | Specialist in Marketing Recruitment Full time
Job Description

A global financial services provider is seeking a VP Marketing & Comms to design and implement a marketing strategy for the UK and Europe. You’ll work with the wider marketing team based in Asia and be the UK & European point of contact for anything marketing related.


  • B2B Financial Services Experience Essential.


Responsibilities

  • Create and implement marketing & comms plans for business lines and provide quality marketing solutions to meet different business needs.
  • Develop integrated B2B marketing campaigns to drive leads, product and brand awareness. Campaigns may include events, PR, content creation, paid social & producing marketing toolkits to support internally.
  • Design a content strategy and editorial calendar to create multifunctional content.
  • Drive innovation in marketing techniques and approaches.
  • Translate sales objectives into marketing objectives and develop project plans for marketing support.
  • Lead cross-functional project management, including communications.
  • Identify internal and external resources for strategic account marketing execution.
  • Execute marketing programmes on behalf of sales.
  • Oversee and manage agency relationships for Europe. Manage assigned marketing budget and ROI. Track campaign and marketing performance.
  • Collaborate with the Media & Internal Communications team in Asia and build content for the UK & European market.
  • Ensure all brand guidelines and identity are kept across the lines of businesses and touch points.


Requirements

  • B2B financial services experience is essential.
  • Significant marketing, comms and digital marketing experience with demonstrable evidence of business partnering activities across multiple stakeholders.
  • Line management experience
  • Experience in digital advertising (programmatic, retargeting, video and social), social content marketing and marketing automation tools (e.g. Pardot), digital tagging and analytics (e.g. Google Analytics, Firebase and/or Google Data Studio).
  • Excellent written and verbal communications skills; bilingual with proficiency in English.
  • Metric-driven mindset, able to analyse marketing/digital data and derive actionable insights.
  • Willingness and flexibility to travel.
  • Willingness to learn and grow with the team and the company.
  • Ability to speak French would be an advantage.
  • UK experience is essential.
  • No sponsorship will be given.


£80-90,000 + Bonus + Benefits

3-days in the office

City based offices

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