SEO Manager

7 months ago

Sheffield, United Kingdom The SEO Works Full time
About Us

The SEO Works are an award-winning provider of digital marketing, websites and
social for companies across the UK. We help businesses measure, understand, and
maximise their online potential. It’s our mission to help our clients get more
customers online.

Person Specification

An SEO Account Manager will have an in depth knowledge of how to conduct SEO campaigns and be more than au fait with the contemporary understanding of SEO best practice and methods. The individual will be passionate about the subject, always seeking opportunities for self improvement and learning. They will demonstrate a logical mind coupled with creative flair, emotional intelligence and a propensity to communicate clearly both verbally and in writing.
The SEO Works is a professional organisation. We expect all staff to reflect this, therefore the person in this role should be presentable, punctual, demonstrate a friendly and trustworthy demeanour. They should lead by example and embody the company values.

The Main Accountabilities

● Working directly with clients in planning and implementing SEO campaigns;
● Client management including regular and comprehensive reporting, phone
calls, meetings and video conferencing;
● Attending client meetings;
● Maintaining the company’s high client retention rate by developing and
fostering long lasting client relationships, often at senior levels within the
client’s business;
● Analysis of client website(s) and competitor data to identify opportunities
within the given market sector;
● Analysis and technical auditing of client websites to ensure adherence to
current day best practice SEO standards and architecture;
● Researching and reaching out to websites which could provide links to the
client website;
● Project management of tasks and colleagues when working on collaborative
SEO projects.

Job Dimensions

Reporting to the immediate team leader, the SEO Account Manager will be
responsible for a portfolio of clients of varying sectors. The SEO Account Manager will
be responsible for running ongoing retained SEO clients ensuring agreed service
levels are maintained and relationships improved positively.
The role is largely office based but on occasions will involve independent travel to
client premises.

Knowledge and Experience

● Over 2 years experience;
● Excellent knowledge of online marketing and SEO;
● Demonstrable understanding of technical SEO considerations;
● Demonstrable understanding of offsite SEO considerations;
● Ability to research and write clear, professional and engaging content;
● Ability to critically appraise client websites;
● Experience in conducting keyword and competitor research;
● Experience and knowledge of Google Search Console and Keyword Planner;
● Good experience of using, interpreting and administering Google Analytics
including advising and implementing on conversion tracking and ROI
measurement;
● Preferable experience with Google Tag Manager and Google Data Studio;
● Advanced excel / google sheet skills;
● Experience of using website Content Management Systems particularly
WordPress;
● Able to work to deadlines and prioritise and manage time across multiple
clients;
● Able to write and present campaign summaries;
● Excellent interpersonal, communication and negotiation skills;
● Gravitas to hold and direct internal and external meetings;
● Ability to proactively identify business development opportunities within client
portfolio;
● Must be a UK resident or work permit holder;

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