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Brand Manager

3 months ago

Watford, United Kingdom Allwyn UK Full time

Join our journey to create a new experience for the National Lottery and help us to power change for the greater good.

About us:

We are Allwyn UK, part of the Allwyn Entertainment Group – a multi-national lottery operator with a market-leading presence in Austria, the Czech Republic, Greece, Cyprus and Italy.  We have been officially awarded the Fourth Licence (10 year licence) to operate the National Lottery starting February 2024.

We’ve developed ground-breaking technologies, built player protection frameworks, and have a proven track record of making lotteries better.  Our aim is to create one of the UK’s most inclusive organisations – where people can bring the best of themselves, to do their best work, every day, for the benefit of good causes.

Allwyn is an Equal Opportunity Employer which prides itself in being diverse and inclusive. We do not tolerate discrimination, harassment, or victimisation in the workplace.  All employment decisions at Allwyn are based on the business needs, the job requirements, and the individual qualifications.  Allwyn encourages applications from individuals regardless of age, disability (visible or hidden), sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.

While the main contribution of the National Lottery to society is through the funds to good causes, at Allwyn we put our purpose and values at the heart of everything we do.  Join us as we embark on a once-in-a-lifetime, largescale transformation journey to build a bigger, better, and safer National Lottery that delivers more money to good causes.  

Role Purpose:

Come and be part of a brand team that makes 2 millionaires a week on average. Lotto, the nation’s millionaire maker is looking for a Brand Manager to help deliver exciting marketing initiatives to market over the next 6 months that help deliver on the strategies and objectives set and to ensure brand equities are maintained and strengthened throughout activity. All with the aim to raise even more money for good causes across the country. You will report into a Senior Brand Manager and work alongside one other Brand Managers to help realise these ambitions, and have the flexibility to split your time between working from home and in our offices (Watford and London)

Role Responsibilities:
  • As a team act as a brand guardian for the organisation, actively inspiring, informing and educating all those in the business who work with the brands and impact the public and wider stakeholders
  • Support in the development and execution of engaging brand plans to drive brand performance.
  • Support bringing the brands proposition and big idea to life across various touchpoints, working collaboratively with internal teams and agencies (CRM, CX, Media, Creative, PR etc) to ensure alignment and flawless execution.
  • Support in the delivery of high quality, integrated advertising and marketing campaigns including briefing relevant internal and external teams, developing and signing off plans and assets (creative and media).
  • Deliver agreed sales, playership and brand targets for your brands, working closely with the product and commercial teams
  • Know the brands inside out – be fully on top of internal and external brand performance metrics. Contribute to the tracking and interpreting of brand metrics, communicating knowledgeably reasons for brand's performance to a variety of stakeholders, collaborating to develop action plans accordingly to ensure the long-term health of the brand
  • Continuously evaluate the effectiveness of marketing activities, working closely with Insights and commercial teams adjusting plans in line with learnings.
  • Closely monitor industry and competitor activity, to ensure plans are maintained and adapted in a constantly changing, competitive environment
  • Maintain full awareness and understanding of appropriate legislation (e.g. Advertising Standards Association, BCAP Code) and ensure all activity is fully compliant with such legislation
  • Understand the Brand Team’s Licence compliance responsibilities and ensure obligations are met at all times
  • Ensure all activity delivered is aligned to our social value mission
  • This role requires flexibility in the working pattern, with a mix of working from home and in the Office (London & Watford)

Key Measures of Success:

To be successful in this role:

  • You will already have fantastic campaign development experience under your belt and be able to hit the ground running
  • You will be passionate, tenacious; results focused and enjoy working in a highly energetic and exciting environment.
  • Pro-activity and enthusiasm are essential elements for this role as well as being a team player
  • Have the ability to influence at all levels both internally and externally.
  • Demonstrate strong communication skills, targeting a wide audience from customers to internal stakeholders.

Key Skills and Experience:
  • Experience in developing multi £m campaigns across multiple channels in a fast-paced environment
  • Experience in the creative development process and developing effective campaigns
  • Excellent communication skills
  • Ability to understand how consumers consume brands, are influenced and shop in an ever-increasingly digitally driven world
  • Ability to interpret and triangulate multiple data points / insight to inform brand, advertising and campaign briefs
  • Experience of providing internal updates to all levels of seniority on brand plans and explaining the strategic rationale behind the positioning
  • Demonstrable experience in leading people, creating a high performance team culture and helping people realise their full potential
  • Experience of developing brand plans in a regulated industry (e.g. Gambling Commission, Advertising Codes of Practice)  
  • Experience in brand evaluation and understanding of brand metrics to understanding the impact of our plans and identify optimisation opportunities

Our goal is to create one of the UK’s most inclusive organisations – where people can bring the best of themselves, to do their best work, every day, for the benefit of good causes.

Allwyn is an Equal Opportunity Employer which prides itself in being diverse and inclusive. We do not tolerate discrimination, harassment, or victimisation in the workplace.  All employment decisions at Allwyn are based on the business needs, the job requirements, and the individual qualifications.  Allwyn encourages applications from individuals regardless of age, disability (visible or hidden), sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.

Benefits

  • 34 days paid leave (This includes bank holidays)
  • 2 x Life Days
  • 4 x Salary of Life Insurance
  • Pension: We’ll contribute 8.5%
  • BUPA
  • £500 wellness allowance
  • Income Protection