Head of Marketing

4 weeks ago

ClaytonleMoors, United Kingdom Frasers Group Financial Services Full time
Job Description

As Head of Marketing for our Financial Services business, your role will be to lead, manage and optimise a multichannel marketing function to drive performance and enable FGFS to meet its strategic objectives to be the leading lender in retail.

As the Head of Marketing you will be responsible for;

  • Defining, leading and delivering the FGFS marketing strategy and effectiveness
  • Creating, leading and driving customer communications that drive the right KPIs, improve commercial performance and maximise return on investment
  • Continually developing and improving the multi-channel marketing by leveraging relevant data and technology
  • Leading and driving a business unit where there is a culture of high performance and the potential of people is maximised
  • Identifying, building and maintaining key internal and external stakeholder relationships to ensure the marketing strategic objectives are met

Qualifications

  • Extensive knowledge of designing and delivering complex multi-channel (full-mix/traditional and digital) marketing strategies 
  • Extensive experience of digital marketing 
  • Experience of building a strong customer facing brand
  • Knowledgeable/experienced in retail (catalogue/e-comm) gaming and/or financial services sectors 
  • Understanding/experience of print/publications (desirable)
  • Proven track record of leading transformation and delivering a growth agenda
  • Extensive experience in managing a range of suppliers/agencies to deliver value/ROI
  • Knowledgeable in using various social media platforms
  • Strong data and analytical skills with experience of interpreting test results and drawing relevant conclusions
  • Strategic thinker and problem solver
  • Knowledgeable in market trends
  • Commercially savvy and performance driven 
  • Excellent leadership and management skills and proven track record in developing people
  • Excellent stakeholder management skills
  • Proven track record in influencing at an Executive level


Additional Information

As FGFS operates within a regulated environment, any offer of employment will be conditional upon satisfactory background checks. These include a criminal record check, a financial check, and verification of employment references.

This position falls under the Senior Management Function (SMF) as defined by the Financial Conduct Authority (FCA). Under the Senior Managers and Certification Regime (SMCR), individuals performing SMF or Certified roles must obtain FCA approval before commencing their duties. Once approved, Senior Managers will assume a Duty of Responsibility under the Financial Services and Markets Act (FSMA) and may be held accountable if they fail to take reasonable steps to prevent breaches of FCA regulations.

Further details about these requirements and responsibilities will be provided during the application process.

Reward, Recognition and Opportunities

Frasers Champion- Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have thought without limits, owned it or been relevant.

Fearless 1000 – By October 2025, we want our share price to hit £10. If that happens for 30 or more consecutive trading days, all colleagues across the business will receive a bonus The top 1000 performers in the company will receive unprecedented bonuses, worth from £50,000 to £1million Senior leaders across the business nominate these performers twice a year for embodying our core values and delivering exceptional performance*.

*subject to terms and conditions

Frasers Festival – an event like no other Our Frasers Festival is our celebration for Head Office and Retail Staff across the UK and Europe – hosting a MEGA brand village, guest speakers from the world's biggest brands, evening entertainment, the ultimate Frasers Fearless Fitness Challenge and much more.

CEO Sessions – Once a quarter we offer 20 employees the opportunity to attend our “CEO Sessions” ran by our CEO and leadership team. Employees have the chance to connect, network and submit questions around specific topics such as our Sports or Luxury business.

Retail Reconnect – In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, Head Office employees will gain insights by spending two days in one of our stores or the Warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work.

Employee Welfare

Frasers Fit – Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical, Financial & Mental wellbeing. The app is accessible for every employee and includes training, nutrition and lifestyle advice- all completely free.

Retail Trust – We know that its not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support.

What’s next?

Our Recruitment Team will be reviewing applications and all candidates will receive a response, whether you are successful or unsuccessful. Shortlisted applicants may be asked to confirm a few key details before being booked in for a first stage interview with the Recruiter- this will be behaviourally focussed and centred around how you align with our Culture and Values. If successful we anticipate two further interview stages with the Hiring Manager/wider team which will be more technically focussed and could include a presentation/task so we can see your skills in action.

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