Head of Marketing

4 weeks ago

ClaytonleMoors, United Kingdom Frasers Group Full time

Company Description

At Frasers Group we’re rethinking retail. Through digital innovation and unique customer experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers providing flexible and convenient ways to pay across our collection of established brands, including Studio, Sports Direct, FLANNELS, USC, Frasers, and GAME

Frasers Group Financial Services is the next chapter of elevation for the Frasers Group.

We fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled.

Why join us?

Our purpose – we are elevating the lives of the many with access to the world’s best brands and experience.

Frasers Group Financial Services is committed to delivering a positive colleague experience and to be able to make the most of it you need to immerse yourself into delivering on our principles:

Think without limits - Think fast, think fearlessly, and take the team with you

Own it and back yourself - Own the basics, own your role and own the results

Be relevant - Relevant to our people, our partners and the planet

Job Description

As Head of Marketing for our Financial Services business, your role will be to lead, manage and optimise a multichannel marketing function to drive performance and enable FGFS to meet its strategic objectives to be the leading lender in retail.

As the Head of Marketing you will be responsible for;

Defining, leading and delivering the FGFS marketing strategy and effectiveness Creating, leading and driving customer communications that drive the right KPIs, improve commercial performance and maximise return on investment Continually developing and improving the multi-channel marketing by leveraging relevant data and technology Leading and driving a business unit where there is a culture of high performance and the potential of people is maximised Identifying, building and maintaining key internal and external stakeholder relationships to ensure the marketing strategic objectives are met

Qualifications

Extensive knowledge of designing and delivering complex multi-channel (full-mix/traditional and digital) marketing strategies  Extensive experience of digital marketing  Experience of building a strong customer facing brand Knowledgeable/experienced in retail (catalogue/e-comm) gaming and/or financial services sectors  Understanding/experience of print/publications (desirable) Proven track record of leading transformation and delivering a growth agenda Extensive experience in managing a range of suppliers/agencies to deliver value/ROI Knowledgeable in using various social media platforms Strong data and analytical skills with experience of interpreting test results and drawing relevant conclusions Strategic thinker and problem solver Knowledgeable in market trends Commercially savvy and performance driven  Excellent leadership and management skills and proven track record in developing people Excellent stakeholder management skills Proven track record in influencing at an Executive level

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