Head of Marketing

At Frasers Group we’re rethinking retail. Through digital innovation and unique customer experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers providing flexible and convenient ways to pay across our collection of established brands, including Studio, Sports Direct, FLANNELS, USC, Frasers, and GAME

Frasers Group Financial Services is the next chapter of elevation for the Frasers Group.

We fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled.

Why join us?

Our purpose – we are elevating the lives of the many with access to the world’s best brands and experience.

Frasers Group Financial Services is committed to delivering a positive colleague experience and to be able to make the most of it you need to immerse yourself into delivering on our principles:

Think without limits - Think fast, think fearlessly, and take the team with you

Own it and back yourself - Own the basics, own your role and own the results

Be relevant - Relevant to our people, our partners and the planet

As Head of Marketing for our Financial Services business, your role will be to lead, manage and optimise a multichannel marketing function to drive performance and enable FGFS to meet its strategic objectives to be the leading lender in retail.

As the Head of Marketing you will be responsible for;

• Defining, leading and delivering the FGFS marketing strategy and effectiveness
• Creating, leading and driving customer communications that drive the right KPIs, improve commercial performance and maximise return on investment
• Continually developing and improving the multi-channel marketing by leveraging relevant data and technology
• Leading and driving a business unit where there is a culture of high performance and the potential of people is maximised
• Identifying, building and maintaining key internal and external stakeholder relationships to ensure the marketing strategic objectives are met
  
  

• Extensive knowledge of designing and delivering complex multi-channel (full-mix/traditional and digital) marketing strategies
• Extensive experience of digital marketing
• Experience of building a strong customer facing brand
• Knowledgeable/experienced in retail (catalogue/e-comm) gaming and/or financial services sectors
• Understanding/experience of print/publications (desirable)
• Proven track record of leading transformation and delivering a growth agenda
• Extensive experience in managing a range of suppliers/agencies to deliver value/ROI
• Knowledgeable in using various social media platforms
• Strong data and analytical skills with experience of interpreting test results and drawing relevant conclusions
• Strategic thinker and problem solver
• Knowledgeable in market trends
• Commercially savvy and performance driven
• Excellent leadership and management skills and proven track record in developing people
• Excellent stakeholder management skills
• Proven track record in influencing at an Executive level
  
  

FGFS operates within a regulated environment and as such, any offer of employment will be subject to satisfactory background checks being completed. These include a criminal record check, a financial check, and verification of employment references.

This position is within the remit of the Senior Managers and Certification Regime (SMCR), as set out within the Financial Conduct Authority(FCA) regulatory handbook. Individuals must obtain approval from the FCA prior to carrying out a SMF or Certified role. Once approved, Senior Managers will assume a Duty of Responsibility under the Financial Services and Markets Act (FSMA) and may be held personally accountable if they fail to take reasonable steps to ensure FCA regulatory requirements are adhered to at all times.

Further details about these requirements and responsibilities will be provided during the application process.

Along with your benefits package we also offer a wide range of perks for our colleagues:

Reward, Recognition and Opportunities

Frasers Champion- Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have thought without limits, owned it or been relevant.

Fearless 1000 – By October 2025, we want our share price to hit £10. If that happens for 30 or more consecutive trading days, all colleagues across the business will receive a bonus The top 1000 performers in the company will receive unprecedented bonuses, worth from £50,000 to £1million Senior leaders across the business nominate these performers twice a year for embodying our core values and delivering exceptional performance*.

*subject to terms and conditions

Frasers Festival – an event like no other Our Frasers Festival is our celebration for Head Office and Retail Staff across the UK and Europe – hosting a MEGA brand village, guest speakers from the world's biggest brands, evening entertainment, the ultimate Frasers Fearless Fitness Challenge and much more.

CEO Sessions – Once a quarter we offer 20 employees the opportunity to attend our “CEO Sessions” ran by our CEO and leadership team. Employees have the chance to connect, network and submit questions around specific topics such as our Sports or Luxury business.

Retail Reconnect – In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, Head Office employees will gain insights by spending two days in one of our stores or the Warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work.

Employee Welfare

Frasers Fit – Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical, Financial & Mental wellbeing. The app is accessible for every employee and includes training, nutrition and lifestyle advice- all completely free.

Retail Trust – We know that its not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support.

What’s next?

Our Recruitment Team will be reviewing applications and all candidates will receive a response, whether you are successful or unsuccessful. Shortlisted applicants may be asked to confirm a few key details before being booked in for a first stage interview with the Recruiter- this will be behaviourally focussed and centred around how you align with our Culture and Values. If successful we anticipate two further interview stages with the Hiring Manager/wider team which will be more technically focussed and could include a presentation/task so we can see your skills in action.