Group Head of Affiliates

2 months ago

Bury, United Kingdom JD Group Full time

Group Head of Affiliates

Role overview:  

Work with the Associate Director of Performance Marketing to drive the strategy for the Affiliate programmes, aligning to the overarching focus of the business.   

Responsibilities:   

  • Lead the relationships with global affiliate networks, devising a strategy and roadmap for growth for each of the programmes across the UK, Europe and APAC.  
  • Develop regular communication with all stakeholders including the affiliate network, senior leadership team, marketing channels and business functions such as legal, procurement and finance to develop and deliver a strategy that is compliant and aligned to the wider business objectives.
  • Develop a team of Affiliate specialists offering mentoring, performing appraisals, and providing guidance regarding best practices.  
  • Analyse and report on performance to the Trading functions and AD of Performance marketing, providing insight into market trends.  
  • Work cross functionally with other marketing channels and the trading teams to support campaigns and to understand performance and customer behaviour across the full marketing funnel.  
  • Deliver against targets for the channel globally for traffic and sales and other key metrics aligned to by the business.  
  • Develop commercially aligned contracts; negotiating commercials and working closely with procurement and legal teams.  
  • Implement and deliver against a project roadmap which drives continual improvement across the channel based on a deep understanding of tracking and programme set up / migration where required.  
  •  Lead the strategy for the markets/fascia’s looking constantly for ways to innovate.   
  • Ensure the brand and department is well represented across all communications internally and externally.
  • Develop commercially aligned agreements and contracts with key partners to support the wider business strategy.
  • Host and attend QBR’s with key partners & relevant industry events 

Role objectives/KPI’s:  

  • Drive alignment across various fascia’s/markets.
  • Deliver on performance targets such as revenue growth and ROI for the channel.  
  • Review publisher and network contracts with the support of the lead. 
  • Create long term plans and identify areas of growth/opportunity for the channel. 
  • Take ownership of projects. 
  •  Implement pillars of growth for the programmes.
  • Take ownership of plans with the support of the Affiliate Manager/Leads.
  • Create or improve existing processes.

Skills and experience:  

  • Experience managing multiple programmes or markets  
  • Experience managing large teams  
  • Proven delivery of strategy and projects that support wider business objectives 
  • Google Analytics  
  • All MS Office products PowerPoint, Excel  
  • Power BI 

Training requirements for the role:  

  • Leadership Development Programme 

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