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Digital Marketing Executive

2 months ago

London, United Kingdom With Intelligence Full time

EGR Global is the world’s leading B2B publisher and membership networking group for the online gaming and gambling industry. First established more than two decades ago, EGR continues to provide exclusive news, insight, data, and content from the most influential people in the sector to its well-established and growing readership.

EGR Global is part of With Intelligence, a leading provider of business intelligence, data, and insights. We provide high-value, specialist business information to niche target audiences and employ over 500 staff globally with our head office based in London.

The Role

This role will sit within EGR in the marketing team. The Marketing Executive will be responsible for executing client marketing campaigns, creation of supporting content and driving social presence to promote EGR.

The role will encompasses owning and running marketing campaigns using the latest marketing automation and CRM technology, social media, and digital/online marketing channels, to generate subscriber growth and drive user engagement.

This is an ideal role for a motivated person with marketing experience in email, social and content creation. This position requires working alongside editorial, sales, and other stakeholders to ensure that campaigns achieve their objectives.

Responsibilities

  • Execute lead generation strategies that drive awareness, engagement, and new wins across new and existing business.
  • Create compelling multi-channel marketing campaigns that clearly articulate the value of the brand, including the creation of digital assets for social media and other channels.
  • Work with marketing and editorial to create a cohesive content marketing strategy that drives brand awareness, engagement, and conversions across new and existing channels.
  • Edit imagery and video to showcase our products and services.
  • Collaborate with cross-functional teams to brainstorm and execute innovative content ideas.
  • Utilise Pardot our marketing automation platform to deliver effective direct marketing email campaigns.
  • Measure and report on content performance to optimise strategy and drive results; by monitoring metrics like clicks, downloads, impressions and leads generated.
  • Stay on top of content marketing trends and bring new ideas for us to explore and test.
  • Manage and communicate the content schedule.

Requirements

Ideal Experience would include:

  • B2B subscriptions marketing experience.
  • Knowledge and experience of digital marketing with a focus on social media & content creation.
  • Experience using CRM systems, such as Salesforce.
  • Use of design tools and editing software, such as Canva or similar.

Additional Attributes:

  • Ability to work closely with stakeholders across the brand.
  • Strong organisational and time management skills.
  • Excellent verbal and written communication skills.
  • An understanding of the gambling and sports betting industry would be an advantage.

Benefits

  • 24 days annual leave rising to 29 days
  • Enhanced parental leave
  • Medicash (Health Cash Plans)
  • Wellness Days
  • Flexible Fridays (Opportunity to finish early)
  • Birthday day off
  • Employee assistance program
  • Travel loan scheme
  • Charity days
  • Breakfast provided
  • Social Events throughout the year
  • Hybrid Working

Our Company:

With Intelligence is based at One London Wall, London EC2Y 5EA. We offer amazing benefits, free breakfast daily and drinks provided all day, every day. We actively encourage social networks that oversee activities from sports, book reading to rock climbing, that you are free to join.

We are an Equal Opportunity Employer. Our policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, colour, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable law.