Social Media Content Creator

4 weeks ago


Salford, United Kingdom Hydes Brewery Ltd Full time

SOCIAL MEDIA CONTENT CREATOR



Salary: up to £31k salary plus £3k car
allowance. This role will involve a lot of daily travel visiting sites
across the North-West.



Location: Site based with some visits to our brewery in Salford, Manchester.



Working Hours: 35 hours a week over 5 days
worked flexibly with what’s going on in the pubs



Benefits: Access to Healthshield cashback
medical scheme, plus retailer discounts, above statutory minimum benefits,
option to buy additional holidays, 50% discount off food for up to 6 people,
50% off accommodation and an employee assistance programme offering 24/7
support and advice.



Your Development: Learning &
development programme with funded qualifications, career planning, support and
progression opportunities.



We are looking for a hands-on
Content Creator with loads of creativity and energy to develop, create, plan,
monitor and execute quality video and photo content for our individual pub
social media platforms across our business.



This area of the digital mix plays an important role in the
growth of our business, if you are creative, organised, pro-active and
personable and have previous business social media experience, then this role
could be for you.



The Job.




  • Creation,
    scheduling and monitoring of all social media content for multiple
    pub sites.
  • You will
    be required to visit each site to agree a content plan with the pub and
    create photo / video content on site.
  • Create
    inspiring content plans suitable for our various pub category audiences on
    various channels: Instagram & Facebook.
  • Generate
    social media content which is creative and relevant to build both our
    corporate and employer brand as well as enhancing our pubs’ reputations,
    engage with our existing customers whilst actively seeking new audiences
    with the ultimate aim of driving online bookings and pub visits.
  • Capture
    relevant and engaging video content.
  • Contribute
    with content ideas as part of the overall marketing plan to drive
    awareness and call to action.
  • Coordinate
    Social Media messaging with the wider Marketing Department to ensure
    consistency of message, branding and timelines.
  • Build
    relationships with social media influencers and local content creators.
  • Take
    ownership of scheduling with a well-balanced annual content plan across
    all platforms whilst meeting the marketing strategy
  • Monthly
    Social Media analysis, demonstrating a measurable ROI – such as increased
    web traffic, increased bookings, improved engagement


About You. NO AGENCIES OR FREELANCE




  • 1 year +
    in hospitality, retail or public relations, marketing communications for
    B2C.
  • Previous
    experience in a Social Media role using various platforms as well as
    scheduling platforms and a good understanding of analytics.
  • Strong
    food & drink photography and videography skills.
  • Proficiency
    in photo and video editing software.
  • Copywriting
    and literacy skills imperative with high attention to detail and proof
    reading skills.
  • Strong
    communication skills, both written and verbal – ability to communicate at
    different levels (you will work closely with site General Managers).
  • Excellent
    administration and organisational skills.
  • Ability to
    prioritise effectively and excellent time management skills.
  • Ability to
    work independently and as part of a team.
  • Flexible
    as some requirement for out of hours and weekend work may be required from
    time to time.
  • Is aware
    of local events, Northwest geography as well as the latest industry news,
    challenges and trending topics to create engaging corporate content.
  • You must have a car and previous experience in hospitality or retail social media




About Hydes

Established in 1863, Hydes Brewery is based in Manchester has expanded to include a portfolio of nearly 50 restaurants, pubs, bars, and hotels, and continues to grow, while still retaining its family feel. We have pubs across Greater Manchester, Lancashire and throughout Cheshire including Chester and Wrexham and some in the Wirral, near Liverpool.

Hydes’ vision is to deliver exceptional hospitality, and it’s our people that will help us achieve this. With a mission to deliver attractive environments, high quality products and exceptional service, we value our people and believe in recognising, rewarding and developing our teams.

Our aim is to create a great teamworking environment in which the opinions of all are sought and valued, and to grow our future talent from within, with continued development and progression opportunities.

Hydes is #OpenToAll and committed to encouraging equality, diversity and inclusion among our people, and we oppose and want to eliminate discrimination and welcome your application whatever your background or situation. We believe that everyone is unique and there should be no barriers to entry and no limits to ambition. We want everyone in our business to be treated with fairness and respect. If you need reasonable adjustments at any point in the application or interview process, please let us know.  



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