Digital Content Creator

4 weeks ago

Salford, Salford, United Kingdom Hydes Brewery Ltd Full time

About the Role

We are seeking a highly skilled and creative Digital Content Creator to join our team at Hydes Brewery Ltd. As a Digital Content Creator, you will be responsible for developing and implementing a content strategy that showcases our brand and products in a compelling and engaging way.

Key Responsibilities

  • Creation and scheduling of social media content for multiple pub sites
  • Visiting each site to agree a content plan with the pub and create photo/video content on site
  • Developing inspiring content plans suitable for our various pub category audiences on various channels: Instagram & Facebook
  • Generating social media content that is creative and relevant to build both our corporate and employer brand as well as enhancing our pubs' reputations, engage with our existing customers whilst actively seeking new audiences with the ultimate aim of driving online bookings and pub visits
  • Capturing relevant and engaging video content
  • Contributing with content ideas as part of the overall marketing plan to drive awareness and call to action
  • Coordinating Social Media messaging with the wider Marketing Department to ensure consistency of message, branding and timelines
  • Building relationships with social media influencers and local content creators
  • Taking ownership of scheduling with a well-balanced annual content plan across all platforms whilst meeting the marketing strategy
  • Monthly Social Media analysis, demonstrating a measurable ROI – such as increased web traffic, increased bookings, improved engagement

About You

  • 1 year + experience in hospitality, retail or public relations, marketing communications for B2C
  • Previous experience in a Social Media role using various platforms as well as scheduling platforms and a good understanding of analytics
  • Strong food & drink photography and videography skills
  • Proficiency in photo and video editing software
  • Copywriting and literacy skills imperative with high attention to detail and proof reading skills
  • Strong communication skills, both written and verbal – ability to communicate at different levels (you will work closely with site General Managers)
  • Excellent administration and organisational skills
  • Ability to prioritise effectively and excellent time management skills
  • Ability to work independently and as part of a team
  • Flexible as some requirement for out of hours and weekend work may be required from time to time
  • Is aware of local events, Northwest geography as well as the latest industry news, challenges and trending topics to create engaging corporate content
  • You must have a car and previous experience in hospitality or retail social media

About Hydes Brewery Ltd

Established in 1863, Hydes Brewery Ltd is based in Manchester and has expanded to include a portfolio of nearly 50 restaurants, pubs, bars, and hotels, and continues to grow, while still retaining its family feel. We have pubs across Greater Manchester, Lancashire and throughout Cheshire including Chester and Wrexham and some in the Wirral, near Liverpool.

Our Vision

Our vision is to deliver exceptional hospitality, and it's our people that will help us achieve this. With a mission to deliver attractive environments, high quality products and exceptional service, we value our people and believe in recognising, rewarding and developing our teams.

Our Commitment

We are committed to encouraging equality, diversity and inclusion among our people, and we oppose and want to eliminate discrimination and welcome your application whatever your background or situation. We believe that everyone is unique and there should be no barriers to entry and no limits to ambition. We want everyone in our business to be treated with fairness and respect. If you need reasonable adjustments at any point in the application or interview process, please let us know.

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