Paid Media Manager | Glossybox
3 months ago
About THG
We’re a fast-moving, global technology group that specialises in taking brands direct to consumers. We’re home to a portfolio of leading brands and sites including Myprotein, ESPA, LOOKFANTASTIC, and Cult Beauty, all of which are powered by our fully integrated digital commerce ecosystem, THG Ingenuity.
We handle everything in-house, including technology, content creation, e-commerce, marketing, manufacturing, new product development, and logistics. This comprehensive approach ensures we can fully realise our vision and maintain our leadership in a rapidly evolving global industry.
About Glossybox
GLOSSYBOX is a leading beauty box subscription service. Every month we create a unique journey for our subscribers. Our specialist team works endlessly to bring the best in beauty discovery as well as the latest tips, tricks and trends for them to trial. GLOSSYBOX is the perfect treat where every month our subscribers receive a beautifully wrapped GLOSSYBOX filled with 5 surprise beauty treats, We have created a 360° experience that transcends beyond just the box with expert beauty advice and features from the industry.
Job Title: Paid Media Manager
Leading global paid media strategy, operational tasks, optimisations and budget management across a range of paid channels and engines, including platforms such as Google, Bing, and Facebook.
Reporting to: Global Senior Marketing Manager, GLOSSYBOX
Responsible for: Performance of regional paid media activity (UK/FR/DACH). Delivering reporting and insights back into the regional leadership teams. Supporting with strategic input and insights for wider Global approach to Paid Search & Social, including Shopping, Text Ads and DSA.
Key Responsibilities:
Use data driven insights to quickly iterate and methodically improve results day on day, week on week and month on month. Specifics of account management and optimisation include Campaign structure, keyword research, keyword management, keyword bidding, ad copywriting and testing, search content integration, related search strategies, landing page testing, and any other core capability required to maximise results, drive volume, and hit targets.Working with our in-house design team on banner and ad creation for campaign activation across relevant platformsOptimisation of campaigns to agreed revenue and ROI/COS%/CAC targetsManaging daily paid campaign spend to ensure optimum campaign performanceConducting competitor research and analysisReporting and analysis to show impact of workDelegation of tasks based on prioritisation to paid media teamKPI’s
Global paid media performance, measured against Revenue, COS%, Customer acquisition & CAC.Delivery of new campaigns, Keywords, Ad Copy across all relevant platforms and surfaces.Reporting on performance, transparent communication back to the trading, buying and management teams.Driving better Revenue volumes within COS% targets, acquiring more New Customers within CAC targets.Key behaviours
Team player – able to collaborate across functionsand locationsManagement able to prioritise, delegate effectively and support growth of team members.Initiative – able to think outside of the boxOrganisedPro-active and positive attitudeDeveloping self and othersDriven and goal orientated PassionateCan build strong relationshipsCan work cross functionally across teamsEssential skills
Prioritise, structure work & effectively manage timeCapability with key marketing platform technologiesExcellent communicator – able to give clarity and provide detail on insightsAbility to form good working relationships with internal teamsCritical thinker and problem-solving skillsProject management skillsTHG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.
THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.
Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.
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