Senior Paid Media Executive Lookfantastic

7 months ago

Manchester, United Kingdom THG Full time

THG is a fast-moving, global technology business that specialises in taking brands direct to consumers. Our world-class proprietary tech and infrastructure powers our extensive portfolio of beauty, nutrition and lifestyle brands and is now helping drive exponential growth of our clients' brands globally.

We're powered by a global team of over 7,000 ambitious people around the world. Our culture is fast-paced and entrepreneurial, it's this DNA that has supported our incredible growth.

We're always looking for individuals that can bring fresh and innovative thinking to THG, and play a part in driving the group forward on its exciting journey. So, if you're ready to take the next big step in your career, challenge yourself every day and evolve with the world around you, THG is ready for you.

**About THG Beauty**

THG Beauty is quickly becoming one of the world's leading online beauty retailers. From skincare to cosmetics and hair products, our brands are breaking boundaries and growing at a relentless pace.

We're home to market-leading websites like Lookfantastic, Skinstore, Dermstore, Mankind and the beauty subscription box brand Glossybox. And our portfolio of premium brands includes the likes of ESPA, Illamasqua, Eyeko and Grow Gorgeous - all of which are loved and trusted by millions of fans worldwide.

With everything from manufacture and new product development to content creation, marketing and logistics delivered in-house, THG Beauty is perfectly positioned to consistently deliver rapid growth in a fast-moving, global industry. We also partner with a network of more than 19,000 influencers to ensure brands can reach their audience, anywhere in the world.

It's an incredibly exciting time to be joining the team.

**About the Role**

Supporting regional paid media teams with operational tasks, optimisations and budget management across a range of activities, such as Google, Bing, Yandex, Baidu, Facebook platforms.

**Responsible for**: Performance of regional paid media activity. Delivering reporting and insights back into the territory teams. Supporting the Paid Media Manager with account excellence.

**Key Responsibilities**:

- Use data driven insights to quickly iterate and methodically improve results day on day, week on week, and month on month.
- Support the global paid media strategy, ensuring best practice is being followed.
- Specifics of account management and optimisation include Campaign structure, keyword research, keyword management, keyword bidding, ad copywriting and testing, search content integration, related search strategies, landing page testing, and any other core capability required to maximise results, drive volume, and hit targets.
- Working with our in-house design team on banner and ad creation
- Constant optimisation of campaigns to agreed revenue and ROI targets
- Collaborating with wider teams across SEO, CRM, UX, CRO.
- Supporting the delivery of daily/weekly/monthly reports with context around performance, creating paid media forecast.
- Managing daily paid campaign spend to ensure optimum campaign performance
- Conducting competitor research and analysis
- Reporting and analysis to show impact of work

**KPI's**
- Paid performance of regional paid media performance, measured against COS%, NC and GP.
- Delivery of new campaigns, Keywords, Ad Copy across all relevant platforms and surfaces.
- Reporting on performance, transparent communication back to the trading, buying and management teams.
- Driving better Revenue volumes within COS% targets, acquiring more New Customers within CAC targets.

**Key behaviours**
- Team player - able to collaborate across functions
- Initiative - able to think outside of the box
- Organised
- Pro-active and positive attitude
- Developing self and others
- Driven and goal orientated
- Passionate
- Can build strong relationships
- Can work cross functionally across teams

**Essential skills**
- Prioritise, structure work & effectively manage time
- Capability with key marketing platform technologies
- Excellent communicator - able to give clarity and provide detail on insights
- Ability to form good working relationships with internal teams
- Critical thinker and problem-solving skills
- Project management skills

**Benefits**
- Competitive Salary
- Company Pension Scheme - Matching up to 4%
- Enhanced Maternity and Paternity Policy
- Access to On-Site Doctor, Physio, Gym and Shop
- Commitment to Continued Learning and Development Through our Bespoke L&D Offering
- Exclusive Discounts off THG Brands
- Many More...

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