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Head of Commercial Partnerships

3 months ago

London, United Kingdom The Football Association Full time

The Football Association has an exciting opportunity for a leader across commercial partnerships.

Revenue generation is critical to The FA's investments back into the game and the role of Head of Commercial Partnerships plays an integral role in driving and retaining revenue across our Commercial Partnership programme.

The FA's partnership portfolio is one of the largest in global sport and we are proud to partner with leading brands such as Nike, EE, Emirates, Adobe, M&S, Chase, and many more across FA properties such as England Men's, Women's and Para teams; The Emirates FA Cup and The Adobe Women's' FA Cup; Wembley National Stadium and St. George's Park.

Success in this area has been achieved by building world-class strategic partnerships, driving and maximising commercial value, building exceptional relationships with partners, providing thought leadership and developing high-performing partnership management teams.

We have partnered with Ivy Street to support us throughout the recruitment process, in order to apply please send a cover letter and CV to

What will you be doing?

Partnerships

Responsible for the strategic management and delivery of The FA's Commercial Partnerships programme, ensuring effective delivery of rights across the various FA properties and supporting partners' marketing activations and campaigns. Proactively manage and maintain a high-performing Partnerships team to ensure first-class management and delivery to our commercial partners.Drive operational excellence across the Commercial Partnerships programme.Drive and maximise commercial value.Negotiate renewal agreements with partners, maximising revenues and commercial value.Manage commercial agreements across FA Competitions and England teams to ensure delivery of commercial rights for the Commercial Partnerships programme.Provide thought leadership and recommendations to drive growth across the Commercial Partnerships programme.Act as a trusted advisor to commercial partners, providing strategic guidance on rights usage and marketing activations.Drive, develop and evolve The FA's planning, measurement, reporting and performance of partnerships.Demonstrate protection and guardianship of FA properties, as appropriate.Demonstrate the ability to influence at the highest levels.Develop and maintain exceptional relationships with commercial partners and internal stakeholders.Demonstrate emotional intelligence and high-performance leadership.Onboard new partners as they are secured.Work closely with FA departments to ensure a strong stakeholder network and relationships.Lead season and tournament planning and evaluations.

Wembley Stadium Events

Responsible for maximising revenue and driving commercial value from Wembley Stadium and the events programme, working closely with the Wembley Stadium team.

St. George's Park

Explore and identify opportunities to drive and maximise commercial value for St George's Park, working closely with the leadership team at St George's Park. Executes additional tasks as required in order to meet FA Group changing priorities. Comply with all company policies and procedures to ensure the highest standards of health, safety and wellbeing can be maintained. As part of The FA's commitment to ensuring a safe environment for everyone in football, every employee will be required to complete a DBS check. The level of the check required will be based on the activity of the specific job role and in line with legislation and government guidance. What are we looking for?

Essential for the role:

Experience in a commercial/marketing environment within the sports industry. Experience of working with leading brands. Experience of negotiating and concluding deals, proven in identifying and exploiting revenue opportunities and maximising commercial value. Strong leadership and communication skills. Strong EQ skills. Ability to build trust and work collaboratively in a cross-functional delivery model. Ability to develop and maintain high-performing teams and first-class delivery. Ability to influence.

Beneficial to have:

Solid understanding of partnership measurement techniques and developments. Experience in planning or delivering partnership activations and campaigns in a brand / agency environment. Experience of working on high-profile sports properties. Ability to deal with high levels of ambiguity and work under pressure. What's in it for you?

We are committed to ensuring everyone can flourish in their roles, to achieve this we have unique office spaces under the arch of the iconic Wembley National Stadium, which is the home of English Football. We are also delighted to offer a world-class, Elite Performance Centre, St. George's Park in Staffordshire which is an exceptional setting to develop and inspire high-performing England teams and leaders.

We pride ourselves in offering a competitive salary as well as great opportunities to develop and grow in your role. But that is not all; we also have a range of exciting benefits, some of which can be found below:

Access to event day tickets at Wembley Stadium, alongside a host of regular internal events throughout the season encouraging you to connect and learn with your colleagues and look after your mental health and wellbeing. Free, nutritious lunches, at Wembley Stadium and St. George's Park. Free private medical cover. A contributory pension scheme. An additional Thank You days leave, volunteering days as well as 25 days annual leave. A hybrid working model offering greater flexibility.

For more information on what it is like to work at The FA, please visit our FA Careers page,

Our Organisation

The Football Association [The FA] is the not-for-profit governing body of football in England. It is responsible for promoting and developing every level of the game, from grassroots through to the professional game, and generates significant revenue to support investment into English football each year.

The FA oversees England international teams across men's, women's, youth and disability football, as well as running the National League System and FA Competitions including the Emirates FA Cup, Barclays FA Women's Super League, FA Women's Championship, and Women's Adobe FA Cup, and the world-class facilities of Wembley Stadium and St. George's Park,  all with a purpose to Unite the Game and Inspire the Nation.

We currently work within a hybrid working model whereby the expectation is to work from your contractual location for part of the week, and as and when required by the team. The remaining days can be worked remotely. We will continue to monitor this model and it may be adjusted in future if deemed necessary. 

Your contract with The FA will specify a fixed location of Wembley Stadium or St. George's Park unless the role is advertised as a home-based contract. The contractual location of this role can be found at the top of this advert on our FA vacancy page.