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E-Commerce Marketing Specialist

4 months ago

Par, United Kingdom Zodiac HR Full time
ECommerce Marketing SpecialistLocation: Kolkatta
DepartmentECommerce
Qualification MBA/ PGDM inMarketing
Experience 35 Years
PreferredIndustries ECommerce FMCG. Age: Below 35years M/F: Open
Reporting To Ecom. Sr.Executive Skills
  • Proficiency inusing social media platforms (Facebook Instagram Twitter LinkedInPinterest) for brand promotion.
  • Skills inmanaging PPC campaigns on platforms like Google Ads and BingAds.
  • This includes keyword research campaignsetup bid management and optimization for maximum ROI.
  • Email Marketing: Ability to use email marketing tools(e.g. Mailchimp Constant Contact) to create send test and optimizeemail campaigns.
  • This includes understandingof segmentation personalization and A/B testing.
  • Analytics and Data Analysis: Proficiency in analyticstools such as Google Analytics and Facebook Insights to trackcampaign performance analyze user behavior and make datadrivendecisions.
  • Experience with digital advertisingplatforms (Google Ads Facebook Ads Manager) for creating managingand optimizing ad campaigns.
  • Ability to manageamazon seller account
KeyResponsibilities
  • Category levelprice management
  • Market analysis and salesanalysis marketing performance evaluation management
  • Category & product management decide the categoryand product strategy monthly
  • Develop andimplement a cohesive marketing plan to increase brand awareness andonline sales
  • Manage SEO/SEM strategies toimprove search ranking and visibility
  • Executeengaging email marketing campaigns to nurture leads and convertthem into customers
  • Collaborate with thecreative team to develop visually appealing and effective campaignmaterials.
  • Monitor and report on theeffectiveness of marketing campaigns using predefinedKPIs.
  • Stay updated with the latest ecommercetrends and technologies to keep our marketing strategy fresh andeffective
Interested candidates can reachus ob /