Email Marketing Specialist

2 months ago

London, United Kingdom Builder.ai - What would you Build? Full time

About Builder.ai

We’re on a mission to make app building so easy everyone can do it – regardless of their background, tech knowledge or budget. We’ve already helped thousands of entrepreneurs, small businesses and even global brands, like the BBC, Makro and Pepsi achieve their software goals and we’ve only just started.

Builder.ai was voted as one of 2023’s ‘Most Innovative Companies in AI’ by Fast Company, and won Europas 2022 ‘Scaleup of the Year’. Our team has grown to over 800 people across the world and our recent announcement of $250m Series D funding (and partnership with Microsoft) means there’s never been a more exciting time to become a Builder.

Life at Builder.ai

At Builder.ai we encourage you to experiment Each role at Builder has unlimited opportunities to learn, progress and challenge the status quo. We want you to help us become even better at supporting our customers and take AI app building to new heights.

Our global team is diverse, collaborative and exceptionally talented. We hire people for their differences but all unite with our shared belief in Builder’s HEARTT values: (Heart, Entrepreneurship, Accountability, Respect, Trust and Transparency) and a let’s-get-stuff-done attitude.

In return for your skills and commitment, we offer a range of great perks, from hybrid working and a variable annual bonus, to employee stock options, generous paid leave, and trips abroad #WhatWillYouBuild

About the role

In line with our ambitious goals , we are accelerating our growth across all regions. We are now looking for an ambitious Email Marketing Specialist within our Growth Lifecycle team to help us nurture and convert leads as they move through our sales funnel. Our rockstar candidate would come with previous experience of working on a CRM/email automation platform and will help us take our lead nurture programme to the next level.

Why you should join

At Builder.ai, we do things differently – this isn’t just any email marketing role. As an Email Marketing Specialist, you’ll have the opportunity to play a pivotal role in shaping customer journeys and driving engagement through innovative email campaigns. You will be at the forefront of our marketing strategy, collaborating with cross-functional teams to deliver impactful communications that resonate with our audience.

As a proud Equal Opportunity Employer, we are committed to creating a diverse and inclusive company culture. We encourage candidates of all genders, races, sexual orientations, religions, national origins, ages, or disability statuses to apply to our open roles. We're more interested in your mindset than your skillset If you love the sound of this role but aren’t sure you meet every requirement, we still want to hear from you.

You’ll be responsible for

  • Building and deploying email campaigns at scale - coordinating with designers, copywriters, and campaign managers for end-to-end delivery.
  • Building workflows for email automations - ensuring that the automation logic is in sync with sales processes and established data pipelines.
  • Testing automations once implemented to ensure the emails are reaching the relevant target audiences and are aligned to campaign goals. 
  • Constantly monitoring email performance and reporting on metrics. Co-ordinate with Operations, Analytics and Sales teams to optimize performance and make changes to campaign logic.
  • Adopting a test-and-learn approach to email marketing - implementing A/B tests and multi-variate tests to quickly learn and scale campaigns.

Requirements

  • Experience building email campaigns that are aligned to customers journeys.
  • Must have 1-3 years of experience working with an email automation platform. Knowledge of HubSpot is a plus.
  • A fast learner with a can-do attitude towards adapting to new processes and technologies.
  • Solution oriented mindset and creative curiosity towards constantly improving campaigns and processes.
  • Strong background in customer acquisition and retention techniques leading to revenue growth.
  • Strong verbal and written communication skills with demonstrated experience engaging and influencing senior executives.
  • Experience working with a scale-up or high growth company is preferred.

Benefits

  • Discretionary variable pay or commission scheme dependant on your role
  • Stock options in a $450 million funded Series D scale-up company
  • Hybrid working 
  • 24 days annual leave + bank holidays
  • 2 x Builder family days each year
  • Time off between Christmas and New Year
  • Generous Referral Bonus scheme
  • Pension contributions
  • Private Medical Insurance provided by AXA 
  • Private Dental Insurance provided by Bupa 
  • Access to our Perkbox

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