Associate Director, National Sales, Grocery

2 weeks ago


Uxbridge, United Kingdom Coca-Cola Europacific Partners Full time

Are you looking for new challenges and personal growth within Coca-Cola Europacific Partners? Then we have a great opportunity for you
Do you have a personality with the power to influence and connect?
Can you sustain the pace to keep on growing?
Will you make an impact with your desire to win?

Associate Director, National Sales – Grocery GB

Contract type: 12 month contract (maternity cover)

The Role:


In this role you will build CCEP’s business within the Grocery National Sales environment. Leading a Sales team, you will be responsible for managing our commercial relationships with customers representing a significant proportion of CCEP GB’s revenue and a key growth environment for the future.This is an exciting but demanding role which will require drive, ambition and enthusiasm.

Win Today:

  • Own and develop a multiyear strategy for your retail customer with cross functional leaders. This includes monitoring customer / competitor activity, adapting to industry trends and complementing our commercial strategy in other environments
  • Own and develop joint business plans (JBPs) with your customer, identifying joint opportunities for growth to deliver against CCEP commercial targets
  • Continuously monitor progress and delivery against JBPs to inform new opportunities and/or account challenges to address
  • Manage the account P&L and commercial/ customer investments to realise or exceed financial objectives
  • Identify and unlock opportunities to optimise your customers revenue; volume, mix and pricing across all instore fundamentals (range, space, activation & equipment)
  • Own and develop customised account promotional plans for your customer
  • Proactively build and nurture a strong relationship with your customer, including at the senior level to build confidence as a trusted preferred FMCG partner
  • Collaborate with support functions (e.g., Marketing, Merchandising) to deliver key customer and sales initiatives
  • Lead team responsible for day-to-day management of [customer]; responsible for the personnel development & performance management
  • Proactively resolve trading and executional issues that affect our customers or require positive escalation to resolve
  • Manage all financial investments (CMA and OPEX) to ensure annual profit objectives are delivered
  • Collaborate across the sales teams to ensure CCEP-GB’s objectives are delivered across all environments
  • Support delivery of CCEP’s working capital targets through improvements to our Accounts Receivable ledger.

Win Tomorrow:

  • Continuously monitor the Market to inform new customer opportunities that deliver mutual benefits
  • Use key channel and customer insights/ foresights, and post evaluation activities to guide the realisation of future value
  • Identify potential opportunities and risks within account performance; build solutions to capture and/or address and input into demand planning
  • Support the active development of your team members and embed world class key account management capabilities.
  • Drive an inclusive, multi-functional culture, bringing ‘Be Valued, Be Yourself, Belong” to life
  • Coaching team members to enable sustainable high performance and customer centricity
  • Shape the future direction of the wider Sales team as a member of the Sales Leadership Team


What we're looking for:

The successful candidate will have a minimum of 12 months experience at AD level within FMCG. Experience working on Top 4 (Tesco, ASDA, Morrisons, JS) or Aldi Lidl is prefered. We are looking for someone with a high level of commercial skills and excellence in selling, negotiation, forecasting and commercial awareness. We will also be looking for demonstrated strategic thinking and creative problem solving, high level of influencing skills and a passion to drive and shape the culture of an inclusive, sustainable high performing team.

We are Coca-Cola Europacific Partners (CCEP) – a dedicated team of 42,000 people, serving customers in 31 countries, who work together to make, move and sell some of the world’s most loved drinks.
We are a global business and one of the leading consumer goods companies in the world. We help our 2.1 million customers grow, and we are constantly investing in exciting new products, innovative technologies and fresh ideas. This helps us to delight the 600 million people who enjoy our drinks every day.

From gender, age and ethnicity to sexual orientation and different abilities, we welcome people from all walks of life and empower unique perspectives. We recognise we’ve got some way to go, but we’ll get there with the support of our people. It’s them who drive our future growth. To find out more about what it’s like to work at and our culture we would welcome you to speak to one of our employees on our live chat platform, just click here to speak to an insider

We recognise some people prefer not to participate in alcohol related sales, interactions, or promotions. If that’s true for you – please raise this with your talent acquisition contact who will advise you on whether this role includes activities related to our alcohol portfolio.



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