Social Media Lead

2 months ago

Bury, United Kingdom JD Group Full time
  • Job Title – Social Media Lead
  • Location – BL9 8RR
  • Working rota – Monday - Friday
  • Working hours – 08:30 - 17:00

Role overview:

The purpose of this role is to execute best Social Media practise and strategy across ID UK social channels. This will include a data orientated approach combined with a creative mindset to optimise all organic and community content. An expert knowledge of all main social media channels, community management, organic growth and content creation, as well as the ability to address continually changing business and market conditions. Working in a fast-paced environment, this role will manage a team of social media execs/assistants to manage day to day social media requirements, as well as working on the latest innovation for social campaigns.

Responsibilities:

  • Work closely with a variety of stakeholders within the department, such as, Third Party Brand, Influencer and Activation Teams, Studio, Paid Social – to ensure social media content offers distinction, is delivered on time, is relevant to the consumer and executed to the best possible standard on a platform-by-platform basis.
  • Work to key KPIs in terms of growth, engagement and quality of output as set out by Social Lead
  • Responsible for team development, setting KPIs, targets and plans – and ensuring these are achieved through motivating and engaging the team.
  • Managing a team of Senior Execs, Execs and Assistants to ensure workload is distributed evenly, push through projects and deliver key initiatives on time through the use of project management tools.
  • Liaise with key stakeholders within the business on key initiatives including but not limited to: buying, merchandising, content and offline marketing teams
  • Responsible for the day-to-day management & allocation of JD UK social media budget across JD Sports and JD Football channels
  • Ensuring that the social media team take a data-led approach to content / platform performance
  • Responsible for team hitting traffic KPIs such as revenue, sessions and COS. Background in this field is essential.
  • Work closely with social lead on a channel-by-channel strategy approach, ensuring this is followed through and developed across multiple accounts. Including reactive strategy.
  • Work closely with social lead and suppliers on channel innovation ensuring JD are at the forefront of any new functionality.
  • Ensure incentives and JD single customer view proposition is maximized by working closely with the senior social exec in this field.
  • Have a ‘helicopter view’ of all current JD own brand and third party brand campaigns ensuring the team are responding and taking action where necessary.
  • Work closely with level peers including Social Media Analyst and Community Manager to ensure work is happening collaboratively and all communication is fluid across the team.
  • Work with social lead on ensuring regular and standardized reporting is provided both across the team and further within the department.
  • Attend events and represent the business when necessary, ensure the appropriate content is captured and uploaded for all relevant social platforms.

Skills and Experience:

  • Experience within a social media role at a management level is essential.
  • Track record of leading on social media strategy for a large organisation.
  • Experience managing large social media budgets, ensuring a return on investment for the business.
  • Ability to grow and develop social media accounts in terms of engagement and revenue using data analysis.
  • Exceptional functional competence and confidence.
  • Experience with contract negotiations and on-boarding of new platforms at scale.
  • Capable of delivering a full social media campaign from concept to creation to evaluation.
  • Adaptable to a changing environment and tactics.
  • Formulation of social media strategies to support multichannel
  • The ability to influence an organisation in a fast moving environment.

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