Product Category Manager Tech

Found in: Talent UK C2 - 1 week ago

Northampton, United Kingdom Blackstar Amplification Ltd Full time

Blackstar Amplifications Marketing team arerecruiting for a truly exciting position a dream role for someonewho is passionate about music tech and guitars and has their fingeron the pulse with the latest trends in music equipment andsoftware.

This role isnt for the faint heartedand would suit someone who loves being busy It is an incrediblyvaried role and would fit someone who is driven by achievingtargets.

Being the pointperson for Tech willrequire a strong team ethic and an ability to focus on the biggercompany picture helping the company achieve its future growthambitions.

The successful candidate will bejoining our awardwinning global business and taking ownership ofgrowing the awareness and success of our Techcategory.

Tasks

Therole:

You will take leadresponsibility for Blackstars Tech product category. Your goal isto make Blackstar the #1 choice for home recording musiciansworldwide. Success in this role will be measured by the impact thatyour initiatives have on the global commercial success andreputation of the Blackstar Tech productoffering.

As the specialist for this productcategory you are the main contact internally and externally for anyMarketing Sales Customer Service and fieldneeds.

The PM owns decisions on and helps tocreate materials and communications for educational presentationaland positioning purposes. These include marketing assets productcopy video and visual content product launch campaigns sellingtools and training and LMS content.

The duties and responsibilitieswill include but are not limitedto:

  • Develop innovativecontent for the Tech category to engage consumers staff andretailers.
  • Materials and communications willbe evidence based with competitive information industry trends andrealworld applications in mind.
  • Ensure allcontent is onbrand consistent in style and quality and optimisedfor consumers.
  • Deliver content requirements setby brand management including copywriting developing concepts forprint and digital advertising video direction / production orediting.
  • Communicate launch plans ETAs newproduct production schedules and relevant product information tothe company as required.
  • Provide generaleditorial direction and support.
  • Interface withexternal partners including global distributors anddealers.
  • Understand the competitive landscapebe an expert on our competitors and how the products are positionedin the market.
  • Work with the New ProductsIntroduction team on the planning specification and development ofnew products.
  • Develop compelling productpositioning and messaging strategies for each new product launch aswell as updating and redefining the messaging and marketing contentfor existing products.
  • Be the onscreen facewhen necessary to demonstrate products in video live tradeshows andat retailers. Where appropriate bring in external demonstrators asneeded to support initiatives.
  • Interact withretailers and reps to maintain expert awareness and knowledge ofdealer networks and the retailenvironment.
  • Plan organise and attend video andphoto shoots.
  • Assist and lead trade showpreparations as required by the managementteam.
  • Work closely with the Director ofMarketing and Product Design team on projects that help to increasesales awareness and advocacy of Blackstarproducts.
  • Work closely with the salesdepartment to drive the category sales numberglobally.
  • KPIs for category success include:global sales performance digital and social media stats on /offline reviews artist acquisition media exposure and endusersatisfactionsurveys.
Requirements

RequiredKnowledge andExperience:

  • Mustpossess a high proficiency in music and recording tech includingDAWs (Digital Audio Workstations) plugins interfaces MIDI andmonitors.
  • Have a passion for music tech homerecording and consider themselves a music producer andcomposer.
  • Demonstrate genuine enthusiasm forour products and be the goto resource for all things techproductrelated.
  • The ability to Beta testproducts during the design process.
  • Possess theinterpersonal skills to develop strong rapport with Blackstar andretail personnel artists and members of themedia.
  • Possess excellent organisational andtime management skills; must be able to independently manage adiverse workload while meeting deadlines in a fastpaced businessenvironment.
  • Possess analytical skills and theability to convert numbers to summaries strategies andactions.
  • Must have strong presentation skillson and off camera.
  • Possess a strong workingknowledge of MS Office and CRM.
  • Demonstratethe desire and drive for continual selfimprovement in all relevantareas.
  • Must have the ability to play guitar andhave indepth knowledge of guitar amps pedals and associatedequipment plus home and studio recording.
  • Videorecording and editing experience is a majorbenefit.
Benefits

Thecompany:

Launched in 2007Blackstar is globally recognised and respected as an innovator andleader in guitar amplification design. We are a company ofmusicians who are truly passionate about what we do and understandthe importance of great tone.

Blackstar is basedin Northampton with over 80 years combined experience in guitaramplification design and production. Our team pioneers change inthe industry and has a strong commitment to drivingtransformational innovation within all of our products. Blackstarproducts are the best in the world for design technology andperformance we create the ultimate tools forselfexpression.

TheEnvironment:

  • Blackstaris a unique environment; we are all musicians/music lovers and thedress code is relaxed.
  • Our teams are expertsin their field and we are incredibly passionate about our productsand the industry as a whole.
  • Most of our staffhave worked in the industry for a long time and we are looking forcandidates who wish to grow with the company and share in ourcurrent and future success.
  • Office hours are8:00am to 5:00pm Monday to Friday with a willingness to work extrahours as and when required to achieve project deliverables toschedule. Flexible approach to working hours/environment wherepossible according to business needs.
  • If youshare our passion approach your work with pride are driven byinnovation want to be the best and help to grow our global brand toits highest potential we would love to hear from you. Please applywith an uptodate CV and 60 second introductory video. We arelooking to hold interviews ASAP for which an initial telephoneconversation would be the firststep.

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