Brand Marketing Manager
2 months ago
Brand Marketing Manager – Hertfordshire – £65-75,
Are you a fragrance superfan who follows global trends, developments and innovations?
Do you know the ins and outs of fragrance licensing and its impact on NPD and marketing?
Join a leading fragrance and beauty distributor and lead the way on NPD and Marketing for four licensed global fragrance brands. From experience in a similar role, you understand the challenges and opportunities ahead, and are excited to steer your brands to new success.
Key responsibilities
Create NPD concept briefs with global relevance and appeal Oversee bottle design and fragrance packaging, collaborating with production and fragrance teams Develop marketing campaign concepts Analyse target consumer base, with input from brand team Manage pre-launch initiatives and social media Identify and structure customer strategy Define strategy and plans for sales & marketing campaigns Train and guide sales teamThis hybrid role is based in the Hertfordshire office 2-3 days each week.
Regular trips to NYC are an exciting aspect of the role, as you manage development and expansion of these global fragrance brands.
Arthur Edward is a leading beauty, personal care and FMCG recruitment agency. We find top talent along the product lifecycle to innovate, launch and market bestselling cosmetic and beauty products.
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