Marketing Manager

Found in: Talent UK C2 - 2 weeks ago

London, United Kingdom Third Bridge Full time

Job Description

What will you do? 

Part of the exciting new Demand Generation team, as the new Marketing Manager you’ll partner with one of our commercial verticals, delivering new business leads that convert to revenue. You’ll keep us on track with an ambitious marketing plan: optimising campaigns across the website and social media, attending and hosting events, and align marketing activities to opportunities you have identified.

Working with the wider marketing team and key stakeholders in your business vertical, you’ll create and execute multi-channel campaigns, craft compelling messaging with clear calls to action across email and social media, and maximise cross sell and up sell opportunities with all current and future clients.

In collaboration with our design team, you’ll deliver a compelling stand design for events. You’ll attend a global event schedule to showcase Third Bridge’s product offering in person and virtually including shows, conferences, webinars and live panel discussions. You’ll recommend which events to attend or sponsor, and negotiate the package with the events’ organisers.

Making data backed decisions, you’ll work closely with the commercial teams and Head of Demand Generation to identify opportunities, report on Return of Investment for campaigns and events, and manage the Salesforce records to record your successes.

Qualifications

What will you bring?

Having worked in a subscription based business before, including SaaS or other information/technology B2B sales, you bring experience of developing and managing campaigns to generate demand for products. You are creative and respond to emerging opportunities to generate new ideas and ways to target prospects through marketing activities.

A natural collaborator, you create strong working relationships with your wider marketing colleagues and the business stakeholders of the commercial teams you support. Your enthusiasm is infectious and you bring everyone together on your marketing journey. You establish yourself as a partner and advisor in the team - you use your expertise and experience to influence and lead on marketing strategies.

Your experience with various marketing tools such as Pardot, Hubspot and others, as well as Salesforce and lead capture tools will be beneficial to your application. No matter the tool, you’re tech savvy and data focused, recording and reporting on campaign outputs, successes and ROI to inform future marketing activities.

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