Lead, Paid Media

3 months ago

London, United Kingdom Royal Caribbean Group Full time

Journey with us  Combine your career goals and sense of adventure by joining our exciting team of employees. Royal Caribbean Group is pleased to offer a competitive compensation & benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

ABOUT THE COMPANY

Silversea is the defining name in luxurious cruise travel by distinguishing itself in the ultra-luxury market with its elegant, all-suite ships, all-inclusive pricing, worldwide itineraries and genuine hospitality. All our ships feature spacious, ocean-view suites with butler service, and most include private verandas, meaning you can sip your champagne from the comfort of your deck while watching the vistas beyond. Whether you want to gaze at icebergs or palm trees, the choice is yours. Our ships sail pole-to-pole to over 900 destinations on all seven continents, leaving (almost) no part of coastline uncovered. We are proud of our reputation as the "World's Best" cruise line and seek individuals who take personal pride in their work to join our award-winning team.

ABOUT THE ROLE

This position is responsible for planning Silversea’s digital and traditional paid media. The role will support the Sr. Director of Global Media with all paid media execution across various mediums, including social, display, print, TV, etc. The role will work closely with Silversea’s media agencies to execute against both branding and tactical initiatives with a constant eye on results and calibration to maximize performance. The person in this role will need to be well versed in digital marketing strategies and technologies and stay abreast of the competitive landscape. Effective communication and organization skills are essential to this role, as they will work closely with Media Agencies and internal creative teams. Must be able to derive, articulate, and act upon media insights, collaborate with internal and external partners and effectively communicate strategy and performance. Must do well and thrive in a fast-paced, results-driven environment. A love of travel and experience with Luxury Brands is a plus.

Key Responsibilities

STRATEGY & PLANNING: Work with Sr. Director of Global Media to build media strategy that drives brand awareness, acquisition, and highly segmented targeting across channels (paid search, social media, display media, linear & programmatic TV, print, publisher-direct, and other channels. EXECUTION: Works closely with creative team on media campaign initiatives—support in creating briefs for both the external media agencies and internal creative teams. Manage day-to-day agency relationships globally across our two agencies to ensure media plans are executed and optimized to drive results. Go to person for day-to-day requests from the agencies and facilitate internally based on needs. TESTING & OPTIMIZATION: Support the Sr. Director of Global Media in reviewing and approving new media opportunities and optimization recommendations. Lead new test vendor implementation with agency and evaluate agency POVs. This role will aid in executing testing and optimization programs designed to drive continuous improvement around core KPIs. Pressure tests weekly Agency optimization recommendations. REPORTING & COMMUNICATION: Responsible for attending weekly status and reporting calls with media agencies and ensuring the accuracy of reporting data. Digs into agency reports ensuring alignment to internal goals and strategy. Work with agencies to create high-level results decks and media recommendations to be shared and finalized with Sr. Director of Global marketing and eventually presented to executive leadership. BUDGET MANAGEMENT: Own the day-to-day changes to the media budget and flowchart. Assist where needed in oversight of yearly corporate media budget.

Qualifications:

Bachelor's degree required, preferably in Marketing, Advertising, or Business Administration. 7-10 years of media experience. Minimum 7 years of experience in media planning and buying in an agency or corporate setting required. Hands-on digital media experience across all paid digital media, including programmatic/ display/video/CTV/OTT and paid social. Experience with traditional media is a plus. International experience preferred. Experience working with or at luxury brands is preferred.

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