Paid Media Lead

1 month ago

London, UK, United Kingdom Platform 195 Full time

About Platform 195:

Platform 195 is a dynamic and rapidly growing retail media agency and technology provider, London-based, with an embedded full-service creative and marketing services offering.

Our leadership team previously held senior roles for some of the world's top retailers, marketing agencies, and technology providers, and we now have a diverse portfolio of clients across the travel, automotive, clothing, and clean energy sectors.

About the Role:

We are seeking a dynamic and experienced Paid Media Lead to join our team. In this role, you will leverage your expertise in programmatic media buying to drive successful digital campaigns across a variety of demand-side platforms (DSPs), with a particular focus on DV360. You will play a pivotal role in shaping our digital strategy, ensuring that our programmatic advertising efforts are market leading. This is an opportunity for someone with a track record of managing high-profile campaigns, especially in the travel and/or retail media industries.


Key Responsibilities:

  • Strategic Media Planning & Buying: Lead the development, execution, and optimization of programmatic media strategies across DV360 and other DSPs, driving performance across multiple channels and markets.
  • Manage a Market-Leading Programmatic Network for Travel: Lead the expansion of our best-in-class programmatic network tailored for travel clients, leveraging industry insights and strategic partnerships. Identify and integrate with key travel-specific data providers, inventory sources, and ad tech partners to deliver targeted, high-performing campaigns. Drive innovation in programmatic approaches to position the network as a go-to solution for travel brands looking to maximize reach and engagement in the digital space.
  • Retail Media Managed Services: Deliver end-to-end programmatic solutions as a managed service to clients, taking ownership of media planning, execution, optimization, and reporting, while providing strategic consultation and recommendations.
  • Client Service & Account Management: Serve as a primary point of contact for clients, ensuring clear communication, timely delivery, and a high standard of service. Build and maintain strong client relationships, understanding their business needs and translating them into effective media strategies.
  • Programmatic Expertise: Stay up-to-date with industry trends, emerging platforms, and best practices in the programmatic landscape. Maintain a strong understanding of the programmatic ecosystem, including ad tech partners, data providers, verification tools, and measurement solutions.
  • Global Campaign Management: Develop and execute global campaign strategies, ensuring consistency across markets while tailoring approaches to local nuances. Work closely with international teams to deliver seamless campaign experiences.
  • Team Leadership & Collaboration: Mentor and guide team members, fostering a culture of learning and development. Collaborate with cross-functional teams, including creative, analytics, and strategy, to deliver integrated campaign solutions.

Required Skills & Experience:

  • 5+ years of experience in programmatic media buying, with roles such as Programmatic Account Director or Head of Programmatic, ideally within a media agency environment.
  • Expertise in DSPs: Strong proficiency in DV360 is a must, along with experience across other DSPs
  • Travel Industry Experience: Proven experience managing programmatic campaigns for travel clients or related industries is highly desirable.
  • Global Campaign Experience: Demonstrated success in planning and executing digital campaigns across multiple markets, understanding the complexities and opportunities of global media buys.
  • Deep Knowledge of Programmatic Ecosystem: Familiarity with ad servers, DMPs, data providers, brand safety tools, and programmatic buying methods (e.g., PMP, open auction, preferred deals).
  • Analytical Mindset: Strong ability to interpret campaign data and performance metrics, with experience in using analytics tools to drive optimizations.
  • Exceptional Client Service Skills: Proven track record of delivering excellent client service, building strong client relationships, and managing stakeholder expectations.
  • Strong Communication Skills: Ability to convey complex media strategies and technical concepts in a clear and concise manner, both internally and to clients.


Preferred Qualifications:

  • Understanding of cross-channel digital strategy, including social, search, digital out of home and video.
  • Experience in a fast-paced, dynamic agency environment.


What We Offer:

At Platform 195, we believe in rewarding our talented team members. We offer the following benefits:

  • Hybrid Working: Enjoy the flexibility of a hybrid work model. Full remote is possible for the right candidate.
  • Trendy London Office: A stylish and modern office in the heart of London with access to various perks and amenities.
  • 25 Days of Holiday: 25 days of paid holiday leave each year to relax and recharge.



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