Paid Media Manager

1 month ago

London, UK, United Kingdom Lyca Mobile Group Full time

We are looking for an experienced Paid Media Manager to assist in our roll out of our Post Pay proposition.


Job Summary:

The Paid Media Manager will be responsible for developing and executing paid media strategies to drive customer acquisition, engagement, and revenue growth. The role requires a deep understanding of digital advertising and the ability to manage and collaborate with third-party digital agencies to achieve optimal campaign performance. The ideal candidate will have a strong background in digital marketing, with a focus on paid media in the mobile telecommunications industry.


Strategy Development:


Create and implement paid media strategies across various platforms (e.g., Google Ads, Facebook, Instagram, LinkedIn, programmatic networks, affiliates) to align with business goals.

Identify and leverage new opportunities in paid media to enhance customer acquisition and brand visibility.

Ensure all paid media efforts are aligned with the overall marketing strategy and brand messaging.


Agency Management:

serve as the primary point of contact for third-party digital agencies, overseeing their work to ensure alignment with company objectives.

Provide clear direction, feedback, and expectations to agency partners, ensuring campaigns are executed effectively and within agreed-upon timelines.

Regularly review agency performance, campaign metrics, and deliverables, and conduct quarterly business reviews to assess and optimize agency contributions.


Campaign Management:

Oversee the planning, execution, and optimization of paid media campaigns, including budget management, targeting, creative development, and A/B testing.

Monitor campaign performance, making data-driven decisions to enhance ROI and achieve KPIs.

Collaborate with internal teams to develop compelling ad content and optimize landing pages to improve conversion rates.


Analytics & Reporting:

Analyse campaign data to generate actionable insights and recommendations for continuous improvement.

Prepare detailed reports on the performance of paid media campaigns, highlighting successes, challenges, and areas for optimization.

Present campaign results and insights to internal stakeholders, including senior management.


Budget Management:

Manage the paid media budget, ensuring efficient allocation of resources and maximizing return on investment.

Track and report on media spend, making adjustments as necessary to align with campaign goals and market conditions.



Collaboration & Leadership:

Work closely with cross-functional teams (national and international), including product marketing, sales, and customer insights, to ensure paid media strategies support broader business objectives.

Provide guidance and mentorship to junior team members, fostering a collaborative and high-performance work environment.


Experience:

Minimum of 4-6 years of experience in paid media management, with at least 2 years of experience managing third-party digital agencies.

Strong understanding of the mobile telecommunications industry, including consumer behavior and digital trends.

Proven track record of managing large-scale paid media campaigns with substantial budgets and achieving measurable results.


Technical Skills:

Expertise in digital advertising platforms such as Google Ads, Facebook Ads Manager, and programmatic buying tools.

Proficient in analytics tools such as Google Analytics, Data Studio, and other performance reporting platforms.

Experience with CRM and marketing automation platforms is a plus.



Soft Skills:

Excellent communication, negotiation, and interpersonal skills.

Strong project management abilities with a focus on detail and deadlines.

Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.

Proactive, results-oriented, and able to work both independently and as part of a team.

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