Marketing Officer

1 month ago

York, United Kingdom Northern College of Acupuncture Full time

Northern College of AcupunctureRegistered CharityNumber:

Marketing Officerrole:

Were recruiting a MarketingOfficer to help significantly build the level and quality ofstudent enquiries. Were looking for someone who can demonstrate awillingness and ability to achieve results. This position couldsuit someone seeking parttime employment on a range between 18 and30 hours a week. The role can be hybrid working (after 6 months) nomore than 50% home working with a flexible approach to hours onboth parts including some evening and weekend working. The positionreports to the Marketing Manager with whom you will work closely.


TheCollege:

Our College is a smallindependent teaching institution and educational charity registeredwith the Office for Students. We have been educating students since1988. We are based in a large Georgian townhouse in the centre ofYork with excellent transport links. We currently offer a BSc(Hons) in Acupuncture and also MScs in Nutrition and Chinese HerbalMedicine. We recruit 65 to 100 students to these courses each year.Its a niche market which is well understood and we have a range ofnew initiatives in progress. In addition our busy and wellrespectedteaching clinics provide subsidised acupuncture and Chinese herbalmedicine treatment and nutritional advice for the local community.


Our idealcandidate:

Experiencedmarketer

Proficiency in the use of all socialmedia platforms.

Detailed knowledge of digitalmarketing techniques content curation &distribution

Innovative andmotivated

Uses resourcesefficiently

High level of organisation andplanning skills.

Excellent standard of Englishand communication skills.

Has a degree inMarketing or a related field or is already working inMarketing.

Wants to develop and advance withinNCAs marketing department.

Is skilled withMicrosoft Office suite particularly Word Outlook andExcel.

Has SEO advertisingknowledge.

Has experience using Canva orequivalent.

Can think creatively to come up withinnovative marketing solutions.

Can manage aproject from start to finish and work todeadlines.

Can communicate new and complexinformation effectively both verbally and in writing engaging theinterest and enthusiasm of the target audience.

Can plan manage and organise their own time.

Canwork effectively in ateam.


KeyResponsibilities:

1.Workwith the marketing manager to create and implement the annualmarketing strategy and action plan for lead generation for coursesand clinics.

2.Takelead responsibility for the Colleges social media strategy andoutput creating eyecatching appropriate inspirational content andadvertisements for social media channels and blog. The quality ofthe content we create and of the data we collect is of keyimportance.

3.Create andrun an outreach programme for theCollege.

4.Engage in PRopportunities.

5.Be anactive and visible communicator within the College communityincluding working with the Marketing and Admissions Manager on analumni ambassadorsscheme.

6.Respond onoccasion to enquiries and update the enquiries database asnecessary.

7.Create andmaintain contactsdatabases.

8.Work withthe marketing manager on website design prospectuses otherpublications and introductorydays.

9.Work tospecified performance indicators reporting regularly to themarketing manager and the marketing and recruitment working group.

10.Ensure allactivities comply with legal and regulatoryrequirements.

11.Beresponsive quickly and appropriately to enquiries opportunities andcommunications.

12.Represent theCollege at conferences and other externalevents.

13.Participatein Colleges performance reviewprogramme.

14.Assist atintroductory events (up to four evenings and four Saturdays ayear).


Note:This job description is not a comprehensive definition ofthe post and the post holder will be expected to undertake anyother tasks appropriate to the duties and responsibilities of thepost. The job description will be reviewed as part of the cycle ofappraisal and it may be subject to modification or amendment at anytime after consultation with the postholder.


JobType: Parttime 1830 hours per week worked over 35days.

Hours of work: Flexibleworking hours with an element of homeworking after 6 months in post(up to 50% WFH).

Salary Range:Level 1014:pro rata depending on qualifications andexperience.

Reports to:MarketingManager



TheColleges Philosophy Statement:

We aimto be a leading and pioneering establishment of educationalexcellence in the fields of Traditional Chinese and OrientalMedicine (acupuncture herbal medicine and Tuina massage) andnutritional therapy with a reputation for significant researchactivity.


Ourvalues:

We aim to be a personcentredprogressive sustainable community embodying integrity andquality.


Benefitsof working at NCA:

Up to 33 daysannual leave (pro rata) including bank holidays.

Discounted or free treatment in our Acupuncture Nutrition andChinese Herbal Medicine clinics.

Support withpersonal and professional development.

Significant discount for membership of the NCA PractitionerHub.

Access to discounts for working at aneducation facility.

Onsite parking in citycentreYork.


Applicationprocess: Please upload a covering letter explaining whyyou are interested in the role your CV and contact information fora referee (your current or previous employer). We will only contactreferees once a job offer has been made.

If youhave any questions or would like to hear more about the job or theCollege please contact us to arrange a call with theMarketing Manager Denise Magson.

Theclosing date for applications is: Friday 17/05/2024.

Interviews: If you areshortlisted for interview we will contact you to let you know byFriday 24th May. Interviews will be held in person at the Collegeon Thursday 30th May 2024. Please make sure youre available toattend on this date before applying.

Wereinterested in finding out peoples DISC assessment result. If youvepreviously done a DISC assessment please let us know what yourresult was. If youve never done a DISC assessment please be awarewe may ask you to complete one of these as part of our selectionprocess. This will be paid for by NCA.


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