Regional Account Executive

4 weeks ago

Bristol, United Kingdom Red Bull Full time

Red Bull UK is recruiting for a Regional Account Executive to be based in South West, UK.

Reporting to the Impulse Sales Manager, you will be responsible for delivering in stores sales drivers, building and developing customer relationships and becoming an expert in the Soft Drinks category. Your customer base will consist of Cash & Carry Depots and multiple store operators. You will also be responsible for working with all internal and external stakeholders to bring our sales and marketing plans to life. If you are motivated by hitting targets, a bit of (healthy) competition within a team, relationship- building and the freedom to work a role that allows you to take ownership of your customers from start to finish, then this is the job for you. Please note that you’ll need to live within, or be willing to relocate to, this territory and you’ll need a UK manual driving licence to be eligible.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

Account responsibility for Regional Wholesalers & Independent Impulse Retail customers in your territory.

Manage Mini Multiple Operating (MMO) groups and stores within your region, dealing with the key decision makers to achieve sales drivers in store.

Leverage joint business plans and trading terms with your MMO Groups to achieve instore objectives.

Planning, forecasting, tracking and reviewing sales performance for all accounts

Ensure all stores and retailers in your region are visited as frequently as required. This may vary per customer and you have the freedom to manage your time as you see fit

Establish effective joint working relationships with key stakeholders (both internally and externally) which will include regular reviews of performance and reporting.

Drive compliance of agreed in store trading terms whilst also identifying and merchandising local promotional opportunities.

Implement relevant Point Of Sale (POS) reflecting relevant brand campaigns such as New Product Launches.

Ensure our Wholesale and Retail customers do not have ‘out of stocks’ on any Red Bull lines and if they do, work with the customer to rectify it as soon as possible

Agree in store range & availability of Red Bull products whilst also ensuring each product has its fair share of space in the overall S&E section.

Agree additional chilled placements of the Red Bull product in store through either store owned or Red Bull fridges.

Agree ambient placements in store through either store owned or Red Bull displays.

Increase New Product Distribution (NPD) and availability across total customer base. Drive in store presence through visibility and awareness of the product through merchandising our product on shelf, in fridges and around the store.

Bring to life marketing initiatives with in-store execution and relevant Point of Sale (POS).

Proven sales/negotiation skills  Clear understanding of key sales channels  Track record in achieving targets  Communication, negotiation and objection handling skills  Commercial acumen, with the ability to utilise and understand category and financial insights  Strong relationship-builder Strong organisational and time management skills Intermediate skills across Microsoft Excel, Word and PowerPoint  Strong presentation and communication skills  Comfortable working autonomously and being out on the road  FMCG experience is an advantage but not essential Travel 70-80%

Regional Account Executive - South West

Red Bull

Giving wiiings to people and ideas since 1987

In the 1980s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.

What drives usChasing our potential

Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create:

Meaning

Find your meaning and use your strengths to achieve it

The bigger reason why you work. To contribute and add value to something or someone.

Freedom & Responsibility

Take real responsibility for yourself and your work.

To have the freedom to work on something the way you want to.

Mastery

Love life, love work, love to challenge yourself

Turn your talents into strengths to become excellent at what you do.

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