Product Manager

Found in: Talent UK C2 - 1 week ago

Maidenhead, United Kingdom Abbott Full time

The Opportunity

We are recruiting for a Marketing Manager to join the team. This position works out of our Maidenhead location in the Point of Care Division.

Abbott Point of Care (APOC), a $600 million division of Abbott (NYSE: ABT), enables health care professionals to accurately achieve real-time, lab-quality diagnostic results at the point of care within minutes. Testing at the point of care enables health care professionals to make rapid triage and treatment decisions when diagnosing a patient’s condition or monitoring a treatment response. By simplifying the testing process, clinicians can focus on what matters most—caring for the patient

As the Marketing Manager you will develop and implement marketing in EMEA region, including the development of marketing plans and activities that drive products to our customers and distributors, in a manner that highlights differentiation and value

What You’ll Do

Drive innovative product launches to successfully introduce products in new markets establishing new standard of care patient pathways. Messaging and positioning with validated value proposition. Raising awareness through national & local conference attendance, organizing dinner programs at local society events and launch event roadshows Driving adoption with clinical workflow support tools partnering with UK consultants facilitating patient pathway improvement business case. Building advocacy partnering with scientific societies and supporting commercial evaluations and evidence generation white papers Support access activities through Budget Impact Models to demonstrate clinical, financial and operational impact Conduct training and user groups with early adopters reference accounts and facilitate peer to peer interaction and selling. Promotional tool creation: provide commercial team with promotional and scientific literature, sales aids, and support materials to help exceed sales plan. Budgetary responsibility within agreed spending limits. Participate in strategic planning initiatives Liaise closely with all support functions (including Global Marketing, Medical, Regulatory, Customer Services, Manufacturing, Government Affairs, Public Affairs).

Required Qualifications

Commercial experience in Marketing, preferable in Point of Care or Medical Device/Diagnostic business with a desirable understanding of Clinical Biology or Laboratory Medicine Solid understanding of healthcare market environment Demonstrated experience in digital marketing; planning of multichannel campaigns, metrics, analytics and trends identification Outstanding strategic planning and analytical skills Demonstrated experience in developing and executing specific commercial plans Entrepreneurial mindset and approach Familiarity and experience working across functions (e.g., Operations/Supply Chain, Quality, Regulatory Affairs, Market Access, Medical Affairs, Finance, Legal, Ethics and Compliance, HR, Customer Service) Excellent skills at influencing outcomes Degree in Business, Marketing, technical or scientific discipline

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