Social Media Manager

2 weeks ago

Esher, United Kingdom Healix Full time
Job Description

As a Social Media Manager, you'll be taking the reins in steering our brand’s social narrative and growing our social channels. Reporting to the Global Brand Marketing Director, you will play a pivotal role in shaping our brand's online presence and fostering meaningful connections. If you’re a natural storyteller and a strategic thinker, with a genuine passion for social media, we’d love to hear from you.

Our ideal candidate will have:

·         Bachelor's degree level education.

·         Proven experience as a social media manager or similar role, preferably in a B2B or agency environment.

·         An excellent understanding of social media platforms, trends, and best practices.

·         Strong written and verbal communication skills, with the ability to create engaging and compelling content.

·         An analytical mindset with the ability to interpret data and derive actionable insights.

·         Experience with social media management tools and analytics platforms (HubSpot experience desired).

·         Experience with design tools (Canva or Adobe or similar).

·         The ability to work independently as well as collaboratively in a fast-paced environment.

We are looking for a creative thinker with a passion for storytelling and brand building and someone with strong organisational and project management skills, with the ability to manage multiple tasks and deadlines effectively.

 If you're looking to be part of a supportive team that values ideas, fosters creativity, and provides on-going development, your journey begins here. Apply now to become a member of our dynamic team and contribute to the future of marketing at Healix.

About The Role

Key responsibilities

Social media strategy development

 •       Conduct market research to identify target audiences and appropriate platforms, in alignment with Healix Health’s and Healix International’s business objectives.

•       Develop and execute a social-first content strategy that aligns with overall brand messaging, ensuring a distribution of content covering Healthcare and Risk themes, with a focus on maximising engagement and reach.

 

Content creation and curation

 •       Manage and maintain the Healix brand’s presence across various social media platforms, including LinkedIn, Twitter, Facebook, and YouTube.

•       Craft original, impactful content, tailored to different platforms and audience segments, including articles, videos, and graphics, with the support of Marketing Executives.

•       Ensure all content aligns with Healix’s brand guidelines and tone of voice, as well as social media best practices.

 

Campaign management and reporting

 •       Set campaign objectives, define target audiences, and measure performance to optimise results.

•       Collaborate with other departments, including sales, HR, and operations, to ensure alignment across all customer touchpoints and maximise the impact of social media efforts.

•       Collaborate closely with the Global Brand Marketing Director to integrate social media activities into broader marketing and communication campaigns.

 

Community management

 •     Monitor social media channels for mentions, comments, and messages, and respond quickly, as well as monitor industry trends and competitor activities.

•     Identify and engage with relevant third-party posts, discussions, and industry conversations to build brand awareness, establish thought leadership, and foster meaningful connections within the broader community.

 

Analytics and reporting

 •       Analyse social media metrics and provide regular reports to stakeholders, highlighting key insights and recommending data-driven changes to improve effectiveness.

•       Stay updated on the latest trends, best practices, and algorithm changes in social media marketing. Continuously adapt strategies and tactics to remain relevant and effective.

•       Manage the social media budget effectively, allocating resources to the most impactful channels and campaigns while maximising ROI.

Skills Needed

About The Company

We offer UK employee healthcare benefits, and travel, medical and security assistance in every corner of the globe. Our purpose is to help people in difficult situations – whether that’s a cancer diagnosis, a need for medical assistance when they’re far from home, or being caught up in conflict or natural disaster. We talk to them, support them, and make sure they get the help they need. If necessary, we’ll pull them out and bring them home.

We’re co-ordinators and problem-solvers: experts at navigating the global health and security landscape. Our teams of doctors, nurses, travel and medical co-ordinators and security experts make sure that your people will be looked after, whatever happens supported by technology designed help individuals, not slot them into a predetermined solution.

We work with governments, broadcasters, NGOs, international corporations, major insurers and more. No two clients are the same: we adapt our services to their needs.

More importantly, we adapt to the practical and human needs of the individuals we protect. Most of us are on the front line; we keep our back office lean. We don’t use scripts, and we don’t time calls. We never lose sight of the fact that we’re dealing with real people.

Company Culture

Instead, we focus on ensuring our highly trained specialists have the space and time they need to be effective. We let them use their initiative to get the job done, because the situations they face often throw up unexpected challenges – and no protocol survives contact with the real world.

Our clients have thousands of employees and customers, at home and abroad, so they need a business big enough to handle any situation. But they chose Healix because they also need an organisation that’s personal enough to care.

Our people are driven to do things in the best way, not the way they have always been done. We work hard, and our efforts are rewarded with great development opportunities and a supportive team spirit. 

We want to nurture this friendly and dynamic company culture so that we can continue to attract diverse talent with a breadth of knowledge and world-class skills. As a part of Healix, you can expect a range of excellent benefits and an environment where people really do care.

Desired Criteria

  • Hubspot Experience

Required Criteria

  • Proven experience as a social media manager or similar role, preferably in a B2B or agency environment.
  • Excellent understanding of social media platforms, trends, and best practices.
  • Strong written and verbal communication skills, with the ability to create engaging and compelling content.

Closing DateFriday 4th October, 2024

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