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Senior CRM Manager
4 months ago
Palta is a multi-product tech platform developing several mobile apps focused on health and well-being with a combined audience of more than 60 million monthly active users. Our portfolio includes such successful companies as Flo (global leader in female health), Simple (a nutrition and wellness app with over 15m downloads), Zing (personal fitness trainer), and more.
The rapid portfolio growth was fueled by the recently raised $100 million Series B round led by VNV Global, and the group’s revenue is currently sustainably growing 50% YoY.
Simple is a successful mobile product that has a user base of over 15 million people and has over 50% year-over-year revenue growth. It helps people improve their nutritional habits through personalized programs, meal tracking, and health insights, which allows them to lead healthier and happier lives.
Now, we are taking the next big step and working on a new revolutionary AI product that helps each person improve their health in a fun and engaging way.
Right now we are looking for a talented CRM product manager who will focus on product-related communications. They will be responsible for the creation, ownership and delivering the overall CRM strategy for owned field. Push the pace of innovation and build a future of a healthier world with us
What you’ll do:
Lead the end-to-end projects aimed at user flow improvement in all available channels; Develop and implement new strategies of segmentation and communication via constant experimentation; Perform deep-dives including funnel analysis to improve the effectiveness of CRM channels; Track and improve campaigns’ performance by consistently monitoring and reporting on key CRM metrics; Collaborate cross-functionally with Growth, Product, Design, Engineering, Analytics and other teams to ensure alignment and coordination of CRM initiatives in the wider ecosystems; Implement various A/B tests via campaign manager and other tools, built constant experimentation process; Analyze and calculate uplifts for experiments, and propose improvements based on it.What we’re looking for:
5 years+ of experience in CRM & lifecycle management. Experience in high-growth mobile B2C products will be a great advantage; Strong understanding of customer lifecycle management, segmentation and personalized strategies, proven track record in product metrics uplifts via CRM; Strong email experience (automation, deliverability, etc); Experience in cross-functional work with development, design and analytics; Technical expertise with CRM and analytical systems; Previous experience with handling, scheduling and project management high volume communications in fast-moving B2C environment; Excellent understanding of CRM systems and proficiency in using CRM tools (Braze is an advantage) and analytical platforms; JSON, HTML and CSS knowledge. Strong problem-solving abilities, a keen eye for details and unparalleled commitment to deliver high-quality work; A self-starter attitude with a proven ability to manage multiple projects simultaneously and work autonomously;
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