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Digital Marketing Executive

1 month ago

Stafford, United Kingdom Freedom Leisure Full time

We are a not-for-profit leisure trust with we have a strong purpose and commitment to support our local communities and hard-to-reach groups encouraging them to become more active, contributing to improved lives. From Swimming lessons, to walking football and everything in-between we are driven to provide fun and welcoming sessions to support the whole community to be active, both within our leisure centres and in the local community.

Are you confident in front of and behind the camera? Then we’ve got a perfect opportunity for you to help us shout about all the fantastic activities, facilities, members and colleagues.

This is an exciting role where you will play a major part in the in the Staffordshire team to create content and share across a number of platforms such as website, social, press etc. There will also be opportunity to develop your wider Marketing and Sales skills.

  • To take the lead on all things digital to include development of our on line presence.
  • To ensure that digital marketing continues to develop and support the overall marketing and communication strategy for the organisation.
  • To gather/create content (video/photos/written), edit and publish
  • To generate enquiries to convert into sales/bookings
  • To support with centres Marketing plans

This is a hands-on role, delivering marketing and communications activity to optimise lead generation and all other commercial activities and opportunities across the partnership, focusing on Stafford & Stone Leisure Centres, Rowley Park and mass participation Events.
In the event that a high volume of suitable applications are received, the post may close prior to the specified closing date. Please apply as soon as possible if interested.

Hours to be agreed, flexible working up to 37 hours.

Requirements

  • A broad mix of digital marketing experience in a similar role.
  • Experience of working in a commercially focused role.
  • Experience of establishing and working to achieve and exceed targets.
  • Able to demonstrate knowledge and experience of working with a range of digital as well as off line channels.
  • Ability to use Microsoft Office packages, website content management systems, CRM systems, social media.
  • High level of attention to detail and presentation.
  • Able to analyse data and report on findings.  
  • Highly literate with excellent verbal and written communication skills.
  • Well developed interpersonal skills, able to negotiate and persuade people both internally and externally.
  • Team orientated approach, able to work across organisation boundaries and demonstrate interest and be supportive of the work of colleagues.
  • Able to work flexibly with a high level of autonomy.
  • Mobility to travel across sites.
  • Good communication and presentation skills, able to think on feet and respond to difficult questions.
  • Excellent time management skills - able to deal with a number of priorities at once and keep total workload in hand .
  • A self starter who inspires others with their passion and energy.
Desirable
  • Experience of contributing to business and organisational plans and strategy development.
  • Experience of working in a multi site environment.
  • Photography and video experience.

Benefits

We want you to love coming to work, feeling healthy, happy and valued. That's why we've developed a benefits package with you in mind, so what can we offer you?

  • My Staff Shop, our very own staff benefit scheme, gives employees access to a great range of benefits. Get discounts on cinema tickets, travel bookings, high street e-vouchers, gift cards, days out, leisure activities and your day to day spending.
  • Discounted Staff membership (including family members)
  • Incremental holidays
  • Employee Assistance Programme - 24/7 confidential, independent and professional counselling.
  • Company pension
  • Various insurance and saving schemes
  • Financial advice
  • Cycle-to-work and Car Leasing tax-efficient schemes (salaried staff only)
  • All this as well as fully funded training and career progression opportunities in a team working environment

Closing date: 31st May 2024

Salary: up to £23,092 per annum

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