Marketing Executive

Found in: Talent UK C2 - 2 weeks ago

Milton, United Kingdom Taylor & Francis Full time

Job Description

The ‘ME Content’ supports the development of a key strategic subject area and/or capability within the business (including tactical implementation and delivery). The primary responsibility is to support revenue generation through the delivery of high quality, effective and brand aligned copy and content. By maintaining a high degree of expertise and specialist knowledge in their area, they ensure that agreed objectives and targets are met. This includes maintaining a solid knowledge of new technologies, technical developments and the deployment of highly effective design content and collateral. The role is globally focused, working with management teams to develop the organization’s capability in their specialist area. The role sits with the Digital Delivery, Societies and Propositions Group and has a global remit, covering all regions.

Key Accountabilities

Be a subject matter expert for digital content creation and deployment across T&F marketing and across the wider T&F group. Content creation activities including

* Creation and curation of trusted digital content 

* Use of web traffic analysis and keyword research

* Ensuring all content creation activities are within brand guidelines

*Thought leadership in the appropriate, legal, safe and effective use of AI

techniques and tools

Collaborate with Regional teams, SOE team, Insight team, Workflow Managers and others to ensure content & copy are fully SEO optimised and drive best possible conversions Collaborate with the web trading, Insight team and others, to support optimisation of customer journeys Work with Insight teams to understand, manage and develop process to measure effectiveness of content, and proactively improve through ongoing feedback loops. Close adherence to briefing process (SLA and governance) for all work into the Digital Delivery, Merchandising and CRM groups. Support the management of all workflows in line with ROI goals and brand guidelines. Ensure constant development orientation for team in with use of latest tools and techniques – specifically including AI techniques, tools, processes and thinking.

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