Marketing Executive

3 weeks ago

Milton Keynes, United Kingdom The Open University UK Full time

**Unit**: MarComms
**Salary**: £36,333 to £43,155
**Location**: Milton Keynes
**Please quote reference**: 20885
Full Time, Fixed Term Contract (until 31/7/2024)
**Closing Date**: 22 May, 2023 - 12:00

Flexible and remote working is an option. Must be able to attend Milton Keynes as required.

**Change your career, change lives**

The Open University is the UK’s largest university, a world leader in flexible part-time education combining a mission to widen access to higher education with research excellence, transforming lives through education.

**The role**

The Marketing Executive is responsible for the supporting in the development, execution, and continuous refinement of UK and International multi-channel CRM strategies. You’ll be supporting in the execution of powerful and motivating communication programmes, all with a focus on customer need and marketing effectiveness against a backdrop of achieving key KPI’s and cost-efficiency at a time when we are implementing a new Marketing Automation platform.

This role demands cross-functional collaboration, good communication skills, excellent project management skills, Marketing Automation Experience, creative skills, and a process-focused aptitude that will enable the CRM Team to effectively execute against multiple workstreams.

The CRM Team is an OU customer champion and supports the marketing and communications team in hitting the annual business targets by improving the health of the prospect pool (quality and quantity) and maximising the conversion of enquirers to prospects and prospects to registered students.

**Skills and experience**:

- An experienced, commercially focused marketing practitioner with a track record of supporting in the delivery of successful CRM communications at scale based on consumer and data insight.
- Who possess data / analytical skills coupled with project management and planning skills. As well as demonstrating knowledge of CRM marketing and marketing automation.
- Able to demonstrate communication skills within an** **interactive position, as a Marketing Executive with excellent communication skills that will ensure effective conveyance of information and execution of duties in a cross-functional setting.

More information can be provided via a link to the Job Description.

**What you get in return**

We have a strong commitment to providing training and development in and beyond your current role. This includes thorough induction into the organisation and regular reviews of your training and development needs.

We also offer a great range of benefits that support our employees and their families for the long term. Staff Benefits include an attractive pension proposition and 33 days holiday per annum pro rata, plus Bank Holidays and Christmas closure days.

**How to apply**

Access details for disabled applicants are available from the Resourcing Hub, telephone: 01908 655544, quoting the vacancy reference above.
- **CV**:

- **Personal statement, **_up to 1,000 words_**, you should set out in your statement why you’re interested in this role and provide examples of where your skills and experience meet the required competencies for this role as detailed in the job and person specification.**

**Closing date**: 22nd May 2023, 12:00 noon

**Interview date**: 1st June 2023 onwards (online)

Find out more about us and our mission by watching this short video (you will be taken to YouTube by clicking this link).

**We offer a range of inclusive employment policies which include family and carer friendly flexible working arrangements and have many supportive staff networks and wellbeing services. We also endorse the principles of Athena SWAN, with commitment from all levels of the organisation in promoting gender equity. Our **Staff Benefits** page under Employment provides further links and information.

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