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Social Media

4 months ago

Leeds, United Kingdom Pareto Facilities Management Full time

Job Title: Social Media & Content Creator, Facilities Management

Salary: Up to£27k DOE

Location: UK Based. Remote with some travel as per business needs.

Hours: 08:00-17:00

Role Overview:

Pareto was established in 2014 with the vision of creating one of the most diverse, original and inclusive businesses within the Workspace and Facilities Management (W&FM) sector.

As we expand our team, we're looking for a dynamic and experienced Social Media and Content Creator to drive our online presence through effective and creative marketing campaigns whilst enhancing our brand visibility. As the Social Media and Content Creator, you will be responsible for developing and executing a comprehensive social media and communication strategy. You will play a key role in building and maintaining brand awareness, engaging our audience, and fostering a positive online reputation.

This position reports initially to the Marketing Director. If you're a passionate social media and communications creator looking to make an impact in a progressive and inclusive company that prides itself on industry leading marketing, please submit your CV.

Key Responsibilities:

  • Develop and implement a cohesive social media and communication strategy aligned with the company's goals and values.
  • Manage and curate content across various social media platforms (Facebook, X, LinkedIn, Instagram, etc.).
  • Create engaging and shareable content, including graphics, videos, and written content.
  • Monitor and analyse social media metrics to assess the effectiveness of campaigns and strategies.
  • Build and maintain relationships with influencers and key industry stakeholders.
  • Respond promptly to comments, messages, and inquiries on social media platforms.
  • Oversee the design and production of marketing materials, ensuring brand consistency.
  • Collaborate with cross-functional teams to ensure messaging alignment and campaign support across all communication channels.
  • Stay current with industry trends, competitor activities, and emerging social media tools and digital technologies.
  • Developing social media strategies with the aim of increasing brand awareness and customer engagement
  • Analysing the long-term needs of the company’s social media strategy and developing monthly reports to the management and executive teams on any emerging social media trends, outlining any necessary changes to the overall digital marketing plan
  • Creating captivating content for an organisation’s social media sites, which may include writing blogs, articles, posts and multimedia content.
  • Setting measurable goals for campaigns, measuring and showing the Return on Investment (ROI)

Qualifications and Skills:

  • Bachelor’s degree in marketing, social media communications, or a related field.
  • Proven experience as a social media manager or similar role.
  • Strong written and verbal communication skills.
  • Proficient in social media management tools and analytics.
  • Creative thinker with an eye for design and visual aesthetics.
  • Experience online reputation management and crisis management.
  • Ability to work independently and collaboratively in a fast-paced environment.
  • Innovative thinking
  • Ideally experienced in Adobe Illustrator