Digital Marketing Campaign Specialist

6 months ago

Leicester, United Kingdom Mercia Group Full time

Why do we want you?

As an SEO specialist you have a genuine interest in SEO and Digital Marketing and will have successfully developed and executed SEO campaigns .

You will have experience with SEO industry programs such as Google Analytics , along with experience with other aspects of marketing including social media and PPC

As the SEO Specialist, you will be able to identify strategies, techniques and tactics to increase the number of visitors to our Mercia Group website(s) and obtain a high-ranking placement in the search engine results pages ( SERPs ). As well as employing ( UX & CRO ) methods to turn visitors into active users to generate leads and sales. 

About us

At Mercia, we enable accountancy and tax professionals to do business in the right way. We’re proud to be part of Wilmington PLC’s training and education division, so if you’re looking for innovation, integrity and teamwork , you’ll find them all and more here .

Job purpose, tasks and responsibilities

As a Digital Marketing Specialist, you will assist in the planning, execution, and optimisation of our online marketing activities. You will be well-versed in the concepts surrounding digital marketing and how these activities can become a strong asset to securing revenue growth.

You will be working with colleagues at our Wilmington Shared Services function, and you will develop and execute SEO strategies for Mercia Group, including, supporting daily updates to our websites, on-page optimisation, technical SEO, keyword research, competitor analysis, and support in the development of our online content strategy. 

Your ambition will be to increase the number of visitors to Mercia Group website(s) month on month and obtain a high-ranking placement in the search engine results pages (SERPs). As well as employing (UX & and CRO) methods to turn visitors into active users to generate leads and sales.

You will be working with the Marketing Team to supplement our organic social media strategy, focussing on paid opportunities (Google AdWords etc) and other social media platforms to reach target audience. 

You will be a team player alongside our management teams to provide expertise and assistance from a digital perspective and you will work with our design team to ensure all of our online assets are on brand.

You will measure and report performance of our digital marketing campaigns and assess these against goals (return on investment and key performance indicators) and provide future recommendations.

Responsibilities: 

Develop optimisation strategies to enhance the company's search engine result page rankings. Conduct research on SEO keywords for implementation across the company's website and marketing materials. Conduct regular technical SEO audits and collaborate with the web development team to rectify technical website issues (e.g., slow page load speeds, page crawl errors, and duplicate content) that could negatively impact organic search rankings. Optimise web pages, including the homepage, landing pages, blog posts, and product pages, focusing on improving content quality, keyword optimisation, and user experience to elevate organic search rankings. Monitor website traffic, user behaviors, and other relevant metrics to identify areas for improvement. Provide regular reports and insights on performance to the management team. Implement link-building campaigns through the creation and promotion of linkable assets, outreach, and submission-based link-building. Effectively communicate with all members of the marketing team to ensure alignment of all digital campaigns. Identify and bridge content gaps between the company website and competitor content. Perform competitive analysis to measure current digital performance against a set of KPIs. Plan and supervise the overall website architecture, restructuring page hierarchy as necessary. Stay updated on the latest digital trends, changes, and industry best practices.  Keep a keen eye on emerging technologies and digital tools that can enhance our position in the market. Manage related assets, tools/platforms including Google My Business, Google Search Console, Google Analytics 4, Google Data Studio, Google Keyword Planner, Semrush and Siteimprove among others. Essential and desirable capabilities

We always support colleagues to develop their skills but to be successful in this job you really do need to already be able to tick most of these boxes...

We know it’s not a skill, but the successful candidate must have permission to work in the role’s location by the start of their employment.

You will also need;

Experience in the same or similar role. SEO expertise, competent in conducting technical SEO audits Experience in creating SEO optimised content Experience of keyword research and implementation of keywords across brand website Working knowledge of Google Analytics 4 and ideally Looker Studio Knowledge of SEO tools ideally Semrush

Wherever you are in your career and whatever your expertise, we look for people who:

are passionate about providing high quality solutions to our customers love varied work that plays to their strengths while helping them develop want to work together to learn, grow and achieve common goals are excited to be part of a diverse and unique global community who want to be recognised for the unique talents, experiences and insights they bring to Wilmington. Wherever you are in your career and whatever your expertise.................... You are naturally creative and innovative and have the ability to empathise with others to understand their needs and motivations. You are a strong communicator both verbally and in writing and have an amazing attention to detail. You are planning focused and are comfortable managing multiple projects and deadlines., You are naturally innovative and creative. You love solving problems, influencing, and persuading others through the value of your ideas. You always think clearly, critically, and rationally., You are naturally supporting of others and enjoy building relationships through your empathetic, collaborative style. You are resilient and adapt to change with ease and you have a strong attention to detail. Before you go....

Find what you’re looking for

We are ambitious and inclusive, filled with integrity and curiosity. We are Wilmington PLC. Are you? Join us and achieve more within your career with mutual respect, support and fair rewards.

What we’ll give you

When you join us, you’ll be able to utilise hybrid working, and receive benefits that include a performance-related bonus, pension, life assurance, additional holiday purchase, healthcare, subsidised gym memberships, cycle to work scheme, discount vouchers and access to wellbeing resources.

Bring what makes you unique

We value diversity and embrace the unique experiences, knowledge, and perspectives that drive innovation and creativity throughout Wilmington PLC. Our goal is to build a positive culture that showcases individuality and supports everyone, including those with disabilities. We shortlist all applicants who meet our essential role criteria, in addition we guarantee an interview for all disabled applicants who meet the essential role criteria. If you would like to be considered for this scheme, you require an alternative method of applying, or require any reasonable adjustments please contact us:

Through innovation , integrity and teamwork our compliance training and support services ensure efficiency for accountants. Join us, and you’ll immerse yourself in a business full of opportunity and make a tangible impact in our sector. There’s a career for you here at Mercia . Apply now .

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