Digital Marketing Campaign Specialist

3 weeks ago


Leicester, Leicester, United Kingdom Mercia Group Full time

About the Role

We are seeking a highly skilled Digital Marketing Specialist to join our team at Mercia Group. As a key member of our marketing team, you will be responsible for developing and executing our online marketing activities, including search engine optimisation (SEO) and digital marketing campaigns.

Key Responsibilities

  • Develop and implement SEO strategies to enhance our search engine result page rankings.
  • Conduct keyword research and implement keywords across our website and marketing materials.
  • Conduct regular technical SEO audits and collaborate with our web development team to rectify technical website issues.
  • Optimise web pages, including the homepage, landing pages, blog posts, and product pages, to improve content quality, keyword optimisation, and user experience.
  • Monitor website traffic, user behaviours, and other relevant metrics to identify areas for improvement.
  • Provide regular reports and insights on performance to our management team.
  • Implement link-building campaigns through the creation and promotion of linkable assets, outreach, and submission-based link-building.
  • Effectively communicate with all members of the marketing team to ensure alignment of all digital campaigns.
  • Identify and bridge content gaps between our website and competitor content.
  • Perform competitive analysis to measure current digital performance against a set of KPIs.
  • Plan and supervise the overall website architecture, restructuring page hierarchy as necessary.
  • Stay updated on the latest digital trends, changes, and industry best practices.

Requirements

  • Experience in the same or similar role.
  • SEO expertise, competent in conducting technical SEO audits.
  • Experience in creating SEO optimised content.
  • Experience of keyword research and implementation of keywords across brand website.
  • Working knowledge of Google Analytics 4 and ideally Looker Studio.
  • Knowledge of SEO tools ideally Semrush.

About Us

Mercia Group is a leading provider of compliance training and support services to accountants. We are proud to be part of Wilmington PLC's training and education division, and we are committed to delivering high-quality solutions to our customers. We are looking for a talented Digital Marketing Specialist to join our team and help us achieve our goals.



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