Digital Marketing Specialist

6 months ago


Leicester, United Kingdom 365People Ltd Full time

365 People are are recruiting for a “hands on” proven, high performing Digital Marketing Specialist to join our client based in Leicestershire.

You will be part of an established department which is responsible for supporting all internal and external Sales & Marketing divisions.

**Requirements and skills**:

- Proven experience as a PPC Manager
- Experience in data analysis and reporting
- Knowledge of SEO and digital marketing concepts
- Specialism in multiple platforms (e.g. AdWords, Facebook, Yahoo)
- Working knowledge of analytics tools (Google Analytics)
- Proficient in MS Office (particularly Excel)
- Excellent communication skills
- Analytical thinking with strong numeracy skills

**Responsibilities**:

- Formulation of high performing search strategies
- Launch and optimize various PPC campaigns
- Oversee accounts on search platforms such as Google AdWords, Bing & other search partners
- Keyword selection and audience targeting
- Monitor budget and adjust bids to gain better ROI
- Track KPIs to assess performance and pinpoint issues
- Production and analysis of PPC reports.
- Write attractive and concise copy for adverts and choose relevant and engaging imagery to support
- Develop new campaigns across multiple channels
- Maintain partnerships with PPC ad platforms and vendors

**Salary**: From £35,000.00 per year

**Benefits**:

- Company pension
- Flexitime
- Free parking

Schedule:

- Day shift
- Flexitime
- Monday to Friday

Supplemental pay types:

- Bonus scheme

Ability to commute/relocate:

- Leicester: reliably commute or plan to relocate before starting work (required)

Work Location: In person



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