Digital Marketing Optimization Specialist
4 days ago
About the Role:
We are seeking a skilled Digital Marketing Specialist to join our team at Mercia Group. As a key member of our marketing team, you will be responsible for developing and executing SEO strategies to drive traffic to our website and improve our search engine rankings.
Key Responsibilities:
- Develop and implement SEO strategies to enhance our search engine result page rankings.
- Conduct research on SEO keywords for implementation across our website and marketing materials.
- Collaborate with our web development team to identify and resolve technical website issues that may impact our search engine rankings.
- Optimize our website content, including the homepage, landing pages, blog posts, and product pages, to improve user experience and search engine rankings.
- Monitor website traffic and user behaviors to identify areas for improvement.
- Provide regular reports and insights on performance to our management team.
Requirements:
- Experience in digital marketing, with a focus on SEO.
- Knowledge of Google Analytics 4 and other digital marketing tools.
- Ability to work collaboratively as part of a team.
- Strong analytical and problem-solving skills.
About Us:
Mercia Group is a leading provider of compliance training and support services to accountants. We are committed to delivering high-quality solutions that meet the needs of our customers. If you are a motivated and ambitious individual who is passionate about digital marketing, we encourage you to apply for this exciting opportunity.
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