Director, Personal Insurance Campaigns

4 months ago


Norwich, United Kingdom Baldwin Risk Partners Full time
As part of the Personal Lines Marketing team, the Director, Personal Insurance Campaigns works with the team and key business stakeholders to create and launch multi-channel campaigns including Paid Media campaigns (SEM) and overseeing social media ads. This person also develops training material for Sales partners and provide one on one consultations to help sales managers grow their recruiting campaigns.Working with the Marketing team ideate ongoing multi-channel campaigns for Personal Insurance products (Auto, Home, Flood, Boat, Motorcycle etc, Medicare, Healthcare) and agent recruitingCreate, launch, and monitor digital campaigns in Google, Bing, and Social channelsWeekly and monthly reporting on campaign performanceDay-to-day account management including campaign spend optimization, audience creation, budget managementStrategize and coordinate with design and content teams to develop creative for campaign executionResearch platform improvements and new offerings in the social media spaceLead Medicare Sales Manager Grass Roots Marketing MeetingsPerform ongoing keyword discovery, expansion for campaign developmentEvaluate market opportunities for campaign refinementResearch and analyze competitor advertisingAssist in the creation of Medicare sales/Retail broker sales contests/awards as neededMake national campaign creatives available within the asset management system (Total Expert)Additional duties as we continue to evolve

Skills

Proven multi-channel campaign development and execution experienceProven SEM and Social Media campaign management experienceSolid understanding of performance marketing, conversion, and online customer acquisitionIn-depth experience with web tools (e.g, Google Ad Manager, SEMRush, WebTrends)Up to date with the latest trends and best practices in SEM and Social MediaPresentation skills - delivery and developmentAbility to work cross-functionally in a matrix environmentWorking knowledge of asset management tools for sales content distribution

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