Website Manager

2 weeks ago

London, United Kingdom Fastmarkets Full time
Job Description

The Website Manager will be responsible for the overall management, development and optimisation of Fastmarkets’ website. This role will ensure the website is user-friendly, visually appealing, optimised for search engines and effectively supports our business objectives.

 

PRINCIPLE ACCOUNTABILITIES

Web Development and Design

  • Oversee the development and maintenance of the company website
  • Work with web developers to ensure the website is functional and up-to-date
  • Respond to and troubleshoot website issues, working with key stakeholders across the business
  • Regularly conduct content audits to eliminate redundant and/or duplicate information
  • Support Fastmarkets’ product and go-to-market strategies
  • Create and enhance customer journeys for Fastmarkets’ different personas, using insights and qualitative and quantitative data

User Experience and user Interface Design

  • Ensure the website provides a positive user experience and meets accessibility standards
  • Conduct usability testing and analyse user behaviour to identify areas for improvement
  • Implement design changes and enhancements to improve user engagement and satisfaction
  • Identify new tools and plug ins, geared towards conversion rate optimisation – such as lead capture, cookie management, personalisation tools, chatbots and similar

SEO and content management

  • Optimise the website for search engines to improve search rankings
  • Manage and update website content, ensuring it is relevant, engaging and aligned with SEO strategies
  • Work with the marketing and content team to develop SEO-friendly content

Website analytics and performance

  • Use GA4 to monitor website performance
  • Analyse data to identify trends, user behaviour and areas for improvement
  • Provide regular reports and actionable insights to stakeholders
  • Optimise website performance including site speed, mobile responsiveness and overall site health
  • Ensure the site complies with data protection regulations and industry standards

Testing & optimisation

  • Implement a testing schedule including A/B and multivariate testing to evaluate the effectiveness of the different website elements. Use results to drive data-driven decisions.

Collaboration and project management

  • Collaborate with your colleagues across marketing, editorial and tech to support website related projects
  • Work closely with the events team at Fastmarkets, ensuring their requirements are part of your roadmap
  • Coordinate with external vendors and agencies as needed

 

KEY INTERFACES

  • Product Marketing | Content Marketing
  • Editorial
  • Product
  • Tech & IT
  • Commercial
  • Events

Qualifications

KNOWLEDGE, EXPERIENCE AND SKILLS

We are looking for an individual who is highly motivated, driven, and have a passion to be part of a fast-paced, successful team. Being a strong team player is also important as well as someone who is happy to work flexibly.

  • Experience in managing a website for an internal B2B company
  • Extensive web expertise including HTML, CSS and Javascript
  • Experience in support tools such as GA4 and Google Tag Manager
  • Knowledge in web development frameworks and tools
  • Expertise in UX/UI principles and best practice
  • In-depth knowledge of SEO best practice and content management
  • Excellent project management skills


Additional Information

Our Values

Fastmarkets people come from all different walks of life. It’s this mix of brilliant personalities, experiences and insights that gives us that warm, open, and friendly culture you can feel as soon as you meet us. But however wonderfully different we all are, there are six things we all have in common – and they form our Fastmarkets values.

Created by our own employees to reflect some of the personal traits that Fastmarkets people have, our values are key to what makes our culture unique. They reflect who each of us are and they're embedded in everything we do. Our values are:

  • METRICS DRIVEN. We use insights to improve our customers’ experience and our business performance
     
  • ACCOUNTABLE. We are accountable to ourselves and those we work with: we keep our promises and get things done
     
  • GROWTH MINDSET. This value enables us to be nimble to the changing realities and operate with a sense of urgency
     
  • INCLUSIVE. We are inclusive and respectful, celebrating each of us and giving everyone a deep sense of belonging with the desire to bring their best self to work every day.
     
  • CUSTOMER CENTRIC. We are customer-centric in all that we do
     
  • COLLABORATIVE. We are collaborative, able to work across teams and capitalise on the diversity of intellect, perspectives, and experiences.

You’ve read a little about us – now it’s over to you

If you like what you’ve read so far and think you can see yourself as a Fastmarkets person, it’s time to fill in your application form. This form is an important part of the selection process: it’s used to determine whether or not you’ll be chosen to have an interview and acts as a basis for the questions we’ll ask you on the day.

It’s vital that you try to capture all the relevant information we have asked for on the form so we can get a good feel for who you are and why you’re great.

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